Email Marketing Associate
Nordstromrack.com | HauteLook
Greater LA Area
1 week ago
Support promotion calendars and wireframes for weekly email strategy.
Create campaign briefs & initiate kickoffs with agency partners.
Support Segmentation matrices and facilitate execution of marketing campaigns.
Support in optimizing all campaigns by testing subject lines, creative, copy, send time, etc.
Support development of testing plans, report results, and provide recommendations.
Avid mobile first approach to optimizing all email templates.
Track campaign effectiveness and optimize results.
Create and measuring weekly dashboards around email KPIs and making recommendations based on findings.
Monitor email send counts, engagement, and revenue across all campaigns.
Ensure emails are executed utilizing best business practices to optimize results.
Responsible for flawless execution on all emails — QA content, linking, segmentation, etc.
Own the end-to-end production of all emails — this includes email development, campaign setup, reporting, and daily monitoring.
Work closely with cross-functional teams (Design, Tech, Event Ops, and Brand Sales) to ensure timely deliveries of all creative assets are scheduled prior to deployment..
Preview all emails in Return Path to ensure accurate rendering across all ISPs.
Support in maintaining email deliverability across all IPs.
Partner with Return Path to resolve issues in a timely manner.