Product Feed Manager
2 days ago
Managing & optimizing product data (datafeeds) for advertising channels such as Google Shopping, Facebook, Pinterest, & various channels.
Creating & managing catalogs for various marketplaces such as Amazon, Walmart, eBay, etc.
Uploading new products to internet retailer websites by populating each retailer’s unique template.
Analyzing data search query data & KPIs to make meaningful changes to the datafeeds per channel.
Reporting on meaningful changes that were made to the datafeed.
Troubleshooting issues that result in disapproved ads or a decline in ad performance.
Ensuring that products are positioned & represented online in a way that makes sense to the end consumer.
Performing quality control checks of product data for inaccuracies, warnings, discontinued products, etc.
Managing price changes, changes in stock availability, and other feed updates.
Performing audits of clients current ecommerce advertising channels.
Establishing company best practices for CSE, Google, and Bing platforms.
Conducting tests of various feed elements, such as titles, descriptions, and images, and report on results.
Coordinating with other departments for promos, sales, and other marketing events.