Performance Marketing Coordinator
1 week ago
Own the weekly reporting dashboard updating the metrics for all platforms and drawing actionable insights.
Create the paid social ads across Facebook, Instagram and Pinterest and a feedback report to visually share the top and lowest performing ads with the wider marketing team.
Build all the weekly emails, sending out tests in a timely manner to gain approval before scheduling to ensure accuracy.
Pull together the monthly email report with the Marketing Manager, that shares a detailed overview of the performance and actions for the creative team in particular that generate iterative improvement.
Ad-hoc support across all performance channels including Paid Social, Search, Affiliates, Retargeting, Direct Mail, OOH, Content Marketing, and Podcasts.
Support on the execution of new channels, as needed.
Work with digital media agencies and marketing platforms to ensure flawless execution of acquisition campaigns.
Collaborate cross-functionally working in conjunction with Product, Tech, Brand/ PR, Creative, and Finance.
Partner with the Creative Team on the production of paid social assets and emails, in particular.
Research trends, insights and industry benchmarks to ensure our activities are best-in-class.