Director of Customer Marketing & CRM
GoodRx is looking for a Director, Customer Marketing to lead the lifecycle marketing team in delivering great customer experiences across our multiple marketing channels. This data-driven marketer should have experience in both CRM and Growth Marketing to ideate, launch, and optimize new and existing lifecycle campaigns and flows with the goal of fueling customer conversion and retention metrics.
The ideal candidate will be a seasoned marketer who will be tasked with taking acquired leads and leveraging CRM strategies (lead nurturing, customer onboarding, and churn management) to help User Acquisition channels (TV, display, paid, search, etc.) with last-mile marketing efforts. They should have strong experience leading customer retention and engagement initiatives for e-commerce platforms, ideally in a direct response role.