Email Marketing Campaign Operations Associate Mana…
Greater LA Area
3 hours ago
Develop and execute email and other direct 1:1 communications that drive loyalty/retention across multiple brands.
Partner effectively with product owners and cross-functional teams (including data, creative, web development, etc.) to drive successful campaign execution.
Support company initiatives through marketing process automation (building email programs and landing pages, campaign-specific routing, etc.) and reporting on program performance (email engagement, new leads, conversions etc.).
Develop emails using HTML or other tools in our enterprise marketing technology platform, reaching out to email service provider for needed solutions.
Design and execute tests that support key hypotheses and deliver actionable learnings.
Handle operational details in a ‘roll up your sleeves’ way - including matrices for campaign tracking, offer set up, and accurate data pulls.
Proactively identify opportunities for process improvement and reducing execution complexity, especially with data collection.
Perform quality control checks and document best practices to produce work that is error-free and easily repeatable.