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Product Manager

| Greater LA Area

ForwardLine is a fast-growing fintech company dedicated to providing simple, fast, and affordable financing to America’s Main Street businesses. An innovator in the industry since 2003, we are currently implementing an aggressive national growth strategy.

As a Product Manager at ForwardLine, you will be responsible for driving product initiatives from idea to execution and beyond. You will work closely with team members from across the organization to develop deep understanding of our customers and build products that excite and delight them. We build external products that our customers rave about, and we build internal products that empower our teams to service these customers more effectively.

As part of a team whose work has a direct impact on the economic outcomes of the company, you will be presented with a variety of interesting tasks that change daily – and be challenged to excel at them no matter the obstacles in your way.

Key Responsibilities

  • Identify market opportunities, build business cases, and define product vision and strategy
  • Develop deep understanding of our customers, analyze their financial needs and borrowing experiences, and use this to create novel and delightful experiences that solve key pain points
  • Manage the product life cycle from ideation to final execution
  • Build user stories and lead an agile team (product, engineering, risk, marketing, sales, and more) to execute on them
  • Use multiple data sets to find impactful customer insights and develop project recommendations
  • Monitor adoption, usage, and LTV impact of both new and existing products and features
  • Design experiments and use various testing and control strategies
  • Communicate product updates, process changes, strategies, results, and day-to-day minutiae to a variety of groups across the organization, from the executive team down to front-line sales reps


  • 5+ years experience in product management or closely-related role at a tech company (preferably fintech), financial services (investment or retail banking), management consulting, or similarly rigorous work environment
  • Demonstrated success with shipping and iterating on software products with cross-functional teams
  • Prefer experience with data tools such as SQL, R, Python, or similar
  • High level of inquisitiveness, initiative and critical thinking
  • Proven ability to effectively communicate with all levels of staff and management
  • Systematic, quantitative approach to problem solving and strong attention to detail
  • Bachelor’s Degree required (preferably in a STEM field)

What you get from us; 


  • Health, dental, vision, 401k
  • Paid vacation and sick time
  • A dynamic, team-oriented office environment
  • Paid holidays and flexible work schedule
  • Rewards, recognition, company events, and other fun stuff

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

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Technology we use

  • Engineering
  • Sales & Marketing
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • WordpressCMS


21700 Oxnard Boulevard , Woodland Hills, CA 91367

An Insider's view of ForwardLine Financial

What’s the vibe like in the office?

This is not a typical corporate office. The company focuses on finding the right live/work balance. They understand the importance of building relationships and the opportunity to grow. Yes we are here to work but they actually care about how we are doing and what they can do to make things better.


Funding Consultant

How do you collaborate with other teams in the company?

Being in Product means being cross functional and getting fully involved in processes.
It also means collaborating with other teams on initiatives: Providing context, setting expectations and getting everyone on the same page and all those are done via meetings, emails, skype, slack, Jira, Trello amongst many other tools.


Senior Product Manager

How has your career grown since starting at the company?

I have been given the opportunity to grow in my department in ways I never thought were possible. This has allowed me to become a bigger part in decision making processes, and get to work together with all departments across the company to ensure we are delivering the most customer-centric product possible.


Associate Underwriter

How do you empower your team to be more creative?

At ForwardLine we stress ownership and creativity of execution. That means we always start by setting clear goals - “success means X” - now go and get there however you think is best. This gives everybody clear guardrails and sense of purpose, empowers them with a sense of ownership, and activates their creative and innovative talents.


VP of BizOps

What makes someone successful on your team?

Teamwork is one of the five pillars of the company values. Every employee of ForwardLine has a crucial role to play in order for us to help our customers grow their businesses. Staying professional, knowing when to ask for help, being transparent, helping teammates in need, and following agile principles will help you succeed as a team member!


DevOps Engineer

What are ForwardLine Financial Perks + Benefits

Open door policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Professional Development Benefits
Job Training & Conferences
Promote from within
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