Sr. Marketing Manager

| Greater LA Area

Sr. Marketing Manager

Ideal candidate would have the confidence to manage multiple Planning & Buying agencies to navigate the intersection of traditional offline media and digital channels, and be open to test & scale emerging media platforms and technology. This position would report directly to the Sr. Director of Marketing & Brand Management, along with exposure to C-level executives.

 What you’ll do:

  • Provide ongoing strategic recommendations on TV and Radio/Podcast spend, scheduling, creative rotation, network selection; work with Agencies to implement approved strategies
  • Negotiate LegalZoom-direct TV and Radio/Podcast ad time buys, and other appropriate projects
  • Manage cross-channel data collection for internal and third party analysis
  • Assist with branded content, sponsorships & integrations
  • Assist with delivery of TV & Radio creative assets – in terms of specs, approval and legal review
  • Research and test emerging technologies for audience and behavioral targeting and buying
  • Provide timely reporting around offline channel performance
  • Help optimize spend based on maximizing profitable growth
  • Resolve & approve invoicing, and manage contracts and media buy approvals
  • Update key executives with trends and macro-changes in offline advertising

Qualifications:

 

  • ~5 years in media buying/planning at an Agency or in-house – strong understanding of offline media metrics and nomenclature
  • In depth knowledge of Excel, Word, Outlook and Powerpoint
  • Self-starter who needs little supervision
  • Confident in front of superiors – ability to concisely present an idea or recommendation
  • Healthy sense of curiosity – spirit of inquiry
  • Strong attention to detail
  • Strong at prioritizing the urgent vs. the important

LegalZoom is an Equal Opportunity Employer, dedicated to diversity.

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Location

Beautiful downtown Glendale, CA. Tons of restaurants and shopping.

What are LegalZoom Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Perks & Discounts
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