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Sr. Marketing Director, Tinder U

| Greater LA Area

Tinder brings people together. With tens of millions of users, hundreds of millions of downloads, 2 billion swipes per day, 20 million matches per day and a presence in every country on earth, our reach is expansive—and rapidly growing.

We are looking for a Sr Marketing Director with a proven talent for building a college marketing product program. In this role you will oversee and expand Tinder U’s existing college marketing program, as well work with Tinder U product teams to deliver a best-in-class Tinder U product experience. This is a high impact role that will report directly to our CMO.

In this role you will:

Tinder U

  • Develop, lead and champion the strategic vision for TinderU as a best-in-class college marketing program
  • Develop strategies to scale TinderU both in the US and globally.
  • Lead the strategy for, and implementation of, the ambassador and social influencer program within college campuses. Track results and impact, optimizing to gain best results.
  • Develop and execute brand campaign and on-campus activations to expand the impact of Tinder U in college culture.
  • Develop clear OKRs and gain agreement with key internal stakeholders.
  • Partner with product to create a best-in-class, brand forward product experience.
  • Drive a clear understanding of the Gen Z consumer, and actively share those learnings with Tinder marketing, and implement them into marketing efforts.
  • Work with editorial partners, external agencies and internal creative partners to deliver innovative, effective, strategically on-point creative work
  • Increase Tinder’s cultural impact through innovation and experimentation
  • Build and manage quarterly budgets effectively
  • Lead Gen Z consumer insights as it relates to both TinderU and the macro Tinder brand.

Team Management & Leadership

  • Lead and grow a best-in-class college marketing team, figuring out how to operationalize TinderU both nationally and globally
  • Operationalize staffing and work processes to ensure an ability to deliver and execute a wide range of creative asks in a timely manner. Build systems to maximize efficiency and impact.
  • Actively mentor direct reports by giving them clear roles & responsibilities, sharing learnings and observations, providing training as needed and opportunities to learn, develop and shine.
  • Serve as a role model for professionalism, high standards, and teamwork amongst the larger Tinder marketing team.
  • Work cohesively within the larger Tinder Marketing team to strengthen ideas, be a strategic voice on the brand and create as much impact as possible.

What we’re looking for:

  • Tinder seeks a world-class, strategy focused college marketing leader for this role. S/he will demonstrate hands-on experience in stewarding lifestyle youth brands in the college arena.
  • The Sr Marketing Director of Tinder U will show an affinity for product partnership and collaboration. Product and brand experience continue to evolve real time and the Sr Director of Tinder U will demonstrate an ability to work closely with technology and product teams to harness the brand in new mediums and manifestations.
  • The Sr Marketing Director of Tinder U will be a strong leader of people and teams who is agile, collaborative, a team player with a sense of humor, passionate about brands and innovative marketing, a compassionate and honest communicator who builds strong interpersonal connections, is performance oriented and 100% responsible, personally accountable and plays to win.
  • The Sr Marketing Director of Tinder U will exhibit scrappiness – the ability to accompany strategic instincts with a ‘sleeves rolled up’ clear sense of purpose, execution and delivery – and fit with Tinder’s high energy, transparent and candid culture.
  • The Sr Marketing Director of Tinder U will be articulate, presentable, possess egoless leadership and be in tune with the soul of the brand.
  • 10+ years’ progressive experience in college marketing

As part of our team, youll enjoy:

  • The hustle of a startup with the impact of a global business
  • Tremendous opportunity to solve some of the industry’s most exciting problems
  • Working with an extraordinary team of smart, creative, fun and highly motivated people
  • Comprehensive health coverage, competitive salary, 401(k) match and meaningful equity
  • Unlimited vacation and flexible working hours
  • Daily catered lunches, endless supply of refreshments, basketball court, fitness classes and social events
  • Modern, uplifting work environment in an ideal location
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SwiftLanguages
    • BashLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • SQLAnalytics
    • PythonAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • PrincipleDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • LeanplumCRM

Location

Occasionally referred to as WeHo, West Hollywood sits between Beverly Hills and Hollywood in Los Angeles.
Tinder helps people put away their phones for a hot minute so they can meet in real life
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An Insider's view of Tinder

How do you collaborate with other teams in the company?

The Data Engineering team builds infrastructure to empower better decision-making for all teams at Tinder. We support Backend and Client engineers as they send billions of events daily to our pipeline, collaborate with Data Science and Analytics to architect solutions for quantitative analysis, and partner with Marketing to build reporting tools.

Kate

Engineering Manager - Data

What makes someone successful on your team?

The Tinder iOS Core team includes talented iOS engineers with a broad range of experience. Our team members share a passion for building delightful user interactions and we are dedicated to continuous improvement. Working together, we learn from each other and to grow our skills and ship products that deeply impact users daily lives.

Garo

Engineering Manager - Feature Team, iOS

What is your vision for the company?

My vision for Tinder Engineering is a culture of collaboration, learning and experimentation, growth, and technical excellence. Our product exists to bring people together, so too does our company bring together people of different backgrounds and specialties to create an amazing impact together.

Tom

VP, Engineering

What are Tinder Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax savings spending account for health care (up to $2,650/year) and dependent care (up to $5,000/year) expenses
Disability Insurance
Dental Benefits
Dental preventive, restorative and orthodontia care for you and eligible dependents
Vision Benefits
Vision exam and corrective care for you and eligible dependents
Health Insurance Benefits
Health care preventive and illness coverage for you and your eligible dependents
Life Insurance
Basic Life Insurance, Basic Accidental Death & Dismemberment (AD&D) Insurance, Supplemental Life Insurance, Supplemental (AD&D) Life Insurance
Wellness Programs
At Tinder HQ in LA we have a Personal Trainer on Mondays, Yoga Instructor on Tuesdays and Breathworks on Wednesdays.
Onsite Gym
Tinder HQ has a basketball court onsite
Retirement & Stock Options Benefits
401(K) Matching
50% match (up to 3%)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
All new Mothers and Fathers are eligible for 12 weeks of paid leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Tinder's unlimited paid vacation policy allows employees to take time off work as they need, providing they comply with manager approval
Generous PTO
Paid Volunteer Time
Paid Holidays
Tinder offers employees paid time off to observe all major holidays
Perks & Discounts
Beer on Tap
Beer & wine!
Casual Dress
Commuter Benefits
Tinder employees have access to a WageWorks Savings account allowing them to put money aside, pre-tax, up to IRS limits for commuter expenses
Company Outings
Tinder has company wide Holiday & Summer parties
Free Daily Meals
Tinder has catered lunch & dinner everyday as well as catered breakfast on Fridays
Game Room
Ping pong, darts & foosball at Tinder HQ in LA
Stocked Kitchen
Tinder has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle
Happy Hours
Tinder hosts monthly New Hire Happy Hours as well as ad hoc celebrations for new releases & accomplishments
Parking
Tinder employees are assigned to one of 3 parking garages within a 1 block radius from the office
Recreational Clubs
Tinder Beach Volleyball, Soccer & Dodgeball
Relocation Assistance
Tinder offers relocation reimbursement to cover moving costs and travel expenses
Fitness Subsidies
All Tinder employees will be able to enroll at Equinox for $230/month.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Tinder offers tuition reimbursement for all full-time employees of up to $5,000 annually
Diversity Program
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