Product Marketing Manager

| Greater LA Area

Product Marketing Manager

CareerArc is on a mission to help companies recruit talent better, transition their workforce more effectively, and enhance their employer brand. After all, companies are made up of people: Our momentum is driven by people who are curious, passionate and dedicated to a customer-first culture. Our work is driven by the belief that empowering companies to amplify and protect their employer brand helps promote more engaged work cultures, and more fulfilled job seekers and employees. We are backed by Kinderhook Industries and PeakEquity Partners, and just announced a $30M growth equity round in January 2019. Join us!

WHAT WE’RE LOOKING FOR

This role will help craft and communicate the powerful story and vision around CareerArc’s solutions, services, clients, and brand. Possessing deep knowledge of our entire solution suite, customer journey, competitors, and the HR technology space as a whole, the Product Marketing Manager will drive key product marketing initiatives to help inform and execute our go-to-market strategies, messaging and positioning. A strong customer ambassador, this role will manage and grow our Client Advocacy and Voice of the Customer (VOC) programs to increase engagement, reach, advocacy and referral across our client base and our larger community of HR and talent professionals.

Influencing the design and delivery of CareerArc’s product marketing strategy, this individual will craft copy to impact key areas of the business, including lead generation and nurturing, user adoption, thought leadership and brand awareness. The Product Marketing Manager will work closely with a talented team of digital, email, content and product marketers, as well as collaborate cross-functionally to produce flawless, memorable, high-converting content, events, and experiences.

 CORE RESPONSIBILITIES

  • Create product marketing programs, assets, and experiences that delight and serve CareerArc’s customers and community.
  • Be an expert in CareerArc’s products with the ability to translate features and technical details into use cases and benefits
  • Follow and analyze competitors and market trends to position products
  • Understand our buyers -- who are they, how they buy and their key buying criteria.
  • Craft compelling messages across marketing channels that differentiates our products and resonates with HR buyers
  • Advocate for our clients by establishing ongoing communication with our customer base and creating opportunities for more advocacy, engagement, and referral.
  • Create and manage a roster of client references and testimonials to assist in sales and public relations
  • Compose and proof compelling product-related copy for various media, such as case studies, sales collateral, competitor battlecards, product pages, presentation decks, product updates, and in-app guides.
  • Manage assets and deliverables to support product launches, client and marketing surveys, competitive intelligence research, and other product marketing initiatives and assets.
  • Partner with internal and external subject matter experts to source story elements, co-produce content, and publish in multiple formats and channels.
  • Assist in drafting and/or proofing PR assets, including press releases, speaking and awards submissions, contributed articles, and media outreach.
  • Produce and host virtual and live events, including CareerArc’s webinar program that draws over 1k monthly registrants, as well as in-person networking events and summits.
  • Work closely with the VP of Content and Product Marketing to prioritize initiatives, manage requests, and streamline production.

SKILLS & EXPERIENCE

  • 8+ years of product marketing, marketing, communications, or HR experience in an HR-related industry. HR tech preferred.
  • Understanding of the HR tech market, including the software landscape, market trends, and HR buyers
  • Experience conducting market research and compiling and analyzing competitive intelligence
  • Proven ability to develop strong relationships with customers / HR buyers
  • Capable storyteller with a passion for the written word and an ability to understand and translate the needs, wants, and preferences of your audience into compelling messages
  • Ability to prioritize and execute projects with both strategic focus and detailed precision
  • Proactive, engaged, and open approach to creative and collaborative work.
  • Experience in developing long-form content that employed best practices in research, data gathering, interviewing, and composition.
  • Basic understanding of the B2B SaaS sales, renewal, and referral process.
  • Basic understanding of marketing analytics and campaign performance metrics
  • Experience with a CMS (WordPress, etc.), marketing automation software (Marketo, HubSpot, etc.), and webinar platform (ReadyTalk, GoToWebinar, etc.) preferred, not required.
  • Portfolio of work that illustrates relevant experience

CareerArc provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, CareerArc complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • IntercomCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

3400 West Olive Ave, Burbank, CA 91505

What are CareerArc Perks + Benefits

Culture
Volunteer in local community
CareerArc has participated in a number of volunteer activities over the years with organizations such as Covenant House, Los Angeles Team Mentoring, Year Up LA, Hope Gardens, and Union Rescue Mission.
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
We have a highly diverse leadership team from a variety of backgrounds, ethnicities, genders, age groups, and more.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Varies by team and role.
Remote Work Program
Our remote work program includes full-time remote for specific positions and work-from-home opportunities on occasion / as needed.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Our game room includes ping pong and video games.
Stocked Kitchen
Some Meals Provided
We bring in meals for company events and some meetings, and it's not uncommon to walk into the kitchen and see cookies, pastries, or cake that someone has brought in to share.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
We offer employees free on-site garage parking. Easy in and out, and never a problem finding a space.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
CareerArc offers employees professional development opportunities, such as the ability to attend job-related conferences and seminars.
Lunch and learns
We host occasional lunch-and-learn meetings. Have an idea? Let's host a session! Want to learn a particular skill? Tell us!
Cross functional training encouraged
Promote from within
Paid industry certifications

Additional Perks + Benefits

We also offer outplacement services for family members of CareerArc employees to help them find better jobs faster. Our platform includes online access to career coaches via video or chat, resume review, a jobs database, online self assessments and other job-hunting resources, and more.

CareerArc Outplacement users land jobs nearly 2.5x faster than the national average time it takes to find employment.

More Jobs at CareerArc10 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Marketing
Operations
Sales
Data + Analytics
new
Los Angeles
Sales
new
Los Angeles
Marketing
new
Los Angeles
Operations
new
Los Angeles
Sales
new
Los Angeles
Developer
new
Los Angeles
Sales
new
Los Angeles
Operations
new
Los Angeles