Product Marketing Manager

| Los Angeles

Honey is helping millions save money on a daily basis and we're growing! We’re looking for an intuitive and analytical product marketing manager to play a critical role in driving engagement, retention, loyalty, and revenue. The ideal candidate has extensive experience with go-to-market strategy, translating user insights into product recommendations, and crafting captivating messaging for touchpoints big and small.

As an authority on consumer wants and needs, you’ll work closely with product, customer support, analytics, and CRM.

Responsibilities

Strategy + Implementation

  • Work with the Director of Consumer Communications to develop and execute strategic go-to-market plans for product launches and feature updates
  • Unlock opportunities across Honey’s web platform, extension, and mobile app in order to hit aggressive engagement and revenue KPIs
  • Help define Honey’s positioning and articulate the consumer-facing benefits across all member touchpoints
  • Write compelling copy and create wireframes for key acquisition, UX, and retention touchpoints
  • Help develop user personas based on market research, usage data, and more
  • Paint a holistic picture of member experience by marrying hard data with research that may include user testing, surveys, and focus groups

Analysis + Reporting

  • Help establish KPIs and dashboards for product marketing efforts
  • Own weekly and monthly reporting for product marketing initiatives and tests
  • Report on the successes and shortcomings of GTM in order to make recommendations for continued user education and adoption after a feature has gone to market
  • Analyze usage data, consumer feedback, and product-market fit to inform product experience, prioritization, and functionality

Requirements

  • 3-5 years of product marketing experience for a consumer tech or e-commerce company
  • Proficiency in A/B testing
  • Strong analytical skills coupled with an unusually high level of curiosity
  • Excellent written and verbal communication skills; formal copywriting experience strongly preferred
  • Experience taking a mobile app to market strongly preferred
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • MySQLDatabases

Location

We're about a block away from the Staples Center, two blocks from the 7th Street Metro Station, and across the street from 7th and Figueroa!
990 W 8th Street, Los Angeles, CA 90017

Insider's spotlight

What are some social events your company does?

We have a regular company all-hands that gives everybody from different teams a chance to catch up with each other, quarterly recreational tournaments (usually ping-pong or competitive video games), board game nights, and a lot of the time just hanging out at whatever local events may be going on.

Sean

Software Engineer

How do you collaborate with other teams in the company?

Cross-team collaboration plays a big role in ensuring deploys go smoothly. Sync ups between Engineering, Product, Design, and beyond, occur on a daily basis. Whether it’s a drop-in at someone’s desk, a Slack message to update a spec/status of a ticket, or a full on meeting--the communication never stops, to ensure that we’re all on the same page.

Yvonne

QA Engineer

What are some things you learned at the company?

Being flexible and stepping out of my comfort zone. At Honey, several times I’m given the opportunities I’ve never had prior to working here. For example, I’ve had to schedule, plan and drive meetings. I’ve also had to get used to constantly presenting my work to my peers. It’s really great because it’s taught me how to be a better communicator.

Xola

Software Engineer

We have a completely open culture at the company, from seating to communication. Every Friday we do a company wide stand-up where we are as transparent as possible. The only way we can hit our objectives is if everybody is operating with the same information.

Glen

COO

I started at Honey when there were only 10 people in the company and today we have over 100 employees. In the past 2 years we’ve seen tremendous growth both internally and externally which has allowed me the opportunity to build out a team underneath me, work across departments and provide input for the product and company’s future.

Stephanie

Sr. Director of Partnerships

Perks of working here

401(K) Matching
401(K)
Casual Dress
Commuter Benefits
Company Equity
Company Outings
Conferences & Training
Daily Meals Provided
Dental Benefits
Fitness Subsidy
Flex Work Hours
Game Room
Generous PTO
Happy Hours
Health Benefits
Generous Parental Leave
Parking
Recreational Clubs
Stocked Kitchen
Vision Benefits
Volunteering Opportunities
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