Performance Marketing Manager

| Greater LA Area

Come join one of the fastest growing firms in the US!

 

We are seeking a well-established Performance Marketing Manager to play a critical, leading role in our fast-growing, non-traditional, technology company. In this role, the Performance Marketing Manager will drive the concept, design and development of next generation LED lighting products. Our company is not focused on irrelevant rules and wasteful processes.  Instead we value, and reward specific behaviors aligned with our culture and company objectives.  We value the ability to collaborate, learn and provide the freedom necessary for each person to do their work, with the expectation that we will get high performance in return.

The Position

We are currently looking for a Performance Marketing Manager to lead in the development, implementation and optimization of all customer acquisition activities. Performance Marketing Manager will be responsible for leading acquisition strategy and execution central campaigns, as well as coordinating and following-up center-level campaigns. His/her scope is inclusive but not limited to Marketing initiative. The role will be key as the US business engages in a transformation project regarding its customer engagement strategy, as it sets the stepping-stone of the overall schema.

 

Primary Responsibilities

  • Defines the customer acquisition targets in a 5-year business plan mode, to set level of ambition, required resources and financial strategy
  • Define the customer acquisition campaigns & mix across all channels (in-mall, online, through partners) to meet the quantitative objectives (volume and quality) respectful of a customer acquisition cost
  • Transforms the strategy into operational initiatives and sets a level of priority to ensure a smooth execution with teams
  • Knowledgeable about customer relationship management (CRM) best practices and decisions as it relates to data quality and data depth
  • Define work streams to be implemented centrally and those that need to be executed at center-level. Is responsible for the performance on both
  • Assist centers in implementing their customer acquisition plans, relying on the overall strategy and the assets of each center
  • Reports to the entire Marketing and US organization progress on the national target and potential variations, and defines relevant action-items
  • Follows-up, analyzes and optimizes central and center-level performance. Acts as a facilitator, trainer, coach for center-marketing teams by providing guidance, feedback and best practices
  • Identifies new sources of growth, through internal or external levers, offline or online and establishes business case to get them
  • Is in close and regular relationship with European teams who have engaged in the same program to share good ideas and foster experience sharing
  • Works closely with Digital Marketing and IT teams for online channels, with Center Marketing, Brand & Content and Operations for offline channels. Serves as support to VP, Digital Marketing for partnerships with brands or retailers

Core Competencies

  • Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task, set priorities, stay focused, and set clear milestones.
  • Must demonstrate leadership ability in motivating and guiding teams through new projects and processes
  • Must be results-oriented and possess excellent problem-solving abilities
  • Must have strong verbal and written communication skills, superior presentation skills and the ability to sell and support ideas to central and center teams
  • Must be skilled in web analytics tools (e.g., Google Analytics), marketing platforms (e.g. Salesforce Marketing Cloud Email & Data Studio), and Microsoft Office (Excel, PowerPoint).
  • Must understand the offline retail environment (ideally a mall / marketplace environment) to be able to deliver relevant recommendations to center teams
  • Must be able to work with Marketing, Operations and IT teams to feedback and constantly improve the products & services

The Person

The Performance Marketing Manager should be detail oriented, have 5+ progressive years of experience and prior experience managing large projects.

 

Core Competencies

  • Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task, set priorities, stay focused, and set clear milestones.
  • Must demonstrate leadership ability in motivating and guiding teams through new projects and processes
  • Must be results-oriented and possess excellent problem-solving abilities
  • Must have strong verbal and written communication skills, superior presentation skills and the ability to sell and support ideas to central and center teams
  • Must be skilled in web analytics tools (e.g., Google Analytics), marketing platforms (e.g. Salesforce Marketing Cloud Email & Data Studio), and Microsoft Office (Excel, PowerPoint).
  • Must understand the offline retail environment (ideally a mall / marketplace environment) to be able to deliver relevant recommendations to center teams
  • Must be able to work with Marketing, Operations and IT teams to feedback and constantly improve the products & services

Required Skills

  • Strong understanding of digital marketing, especially as it relates to email and social media user experience
  • Expertise in CRM platforms, particularly customer analytics and performance
  • Expertise in MS Office and at least one major database package (Access or similar).
  • Organizational savvy and the ability to create strong relationships across marketing, technology, operations and business groups at all levels, both domestically and globally.

 Education

  • Bachelor's degree required from an accredited program in marketing, business administration, or other relevant discipline.

Compensation

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • PythonLanguages
    • C (embedded)Languages
    • MakefilesLanguages
    • AltiumLanguages
    • Cortex M series Languages
    • RTOS Languages
    • Logic analyzer/ Oscilloscope/ JTAG debugger Languages
    • Bare-metal code Languages
    • SolidWorksLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • MailChimpEmail

Location

We are located in the vibrant Chinatown section of Downtown LA. We're public transportation accessible and near freeways, making us easy to get to.

An Insider's view of Ecosense

What’s the vibe like in the office?

Our culture is distinctive, adaptable and high-performing guided by our core values of Beauty, Freedom, and Frictionless. We have a culture that expects and empowers its employees to have agency—to individually act to produce for powerful results.

Tim

VP of People & Culture

What does your typical day look like?

A typical day involves learning & solving. I collaborate with colleagues to solve technical & business challenges involved in producing great luminaires. Collaboration on any given day could include customers, Electrical Engineers, Mechanical Engineers, Optical Engineers, Software Engineers, Color Scientists, and Industrial Designers,

Nate

Product Manager

How does the company support your career growth?

Just out of school I went to China with our VP of Ops, 12 dozen vendors in two weeks. I was able to witness all forms of manufacturing from die-casting to cable construction. To top it off I averaged one fresh mango smoothie every day!

Kelli

Mechanical Engineer

What are Ecosense Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Semi-annually.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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