Mobile Marketing Specialist

| Santa Monica
We are a 150+ person team funded by top-tier firms, based in Santa Monica, CA with satellite offices in San Francisco. We are a low-key but tight-knit group of hard-working people working to fix America's broken healthcare system. Americans spend over $400 billion per year on prescriptions and too many people simply can't afford the medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better every day.
About the Role
GoodRx is looking for an enthusiastic Mobile Marketing Specialist to join the Digital Marketing team. This individual will report to the Mobile Marketing Manager and will focus on driving new customer acquisition via paid mobile app marketing. This involves, but is not limited to, managing relationships with media partners, launching and optimizing mobile app marketing campaigns, conducting ad-hoc reporting/quantitative analyses, and more. The ideal candidate will be a strong communicator with a background in online advertising, specifically paid mobile app acquisition. Additionally, this individual should have advanced-level Excel skills and strong attention to detail.
 
Responsibilities:
  • Assist in managing mobile app acquisition and remarketing campaigns through third-party ad networks/vendors
  • Assist in day-to-day management of Apple Search Ads campaigns
  • Develop, implement, & track mobile A/B testing
  • Leverage internal & 3rd party mobile data to optimize current campaigns and discover new opportunities
  • Identify and on-board new mobile app acquisition sources and networks
  • Manage day-to-day strategic relationships with mobile partners
  • Set-up mobile app user acquisition campaigns- this includes, but is not limited to: coordinating launch strategy, compiling & requesting creative, developing campaign tracking links, building internal tracking, and testing prior to launch
  • Coordinating with the analytics team to identify possible opportunities
  • Communicate strategy with other internal teams prior to launch
  • Assist in managing day-to-day relationship with 3rd party mobile attribution platforms (AppsFlyer)
  • Ownership of other ad-hoc digital marketing projects as assigned
  • Staying up-to-date with best practices in mobile app advertising and the online media ecosystem
Skills & Qualifications:
  • Bachelor's degree required
  • 1-3 years’ experience in digital marketing, with a focus on mobile app marketing
  • Experience managing user acquisition campaigns for mobile apps (Android and iOS) with third party ad networks and Apple Search Ads, totaling $300k+ in monthly ad spend
  • Experience working with mobile app tracking & attribution platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune, etc.
  • Familiarity with link tracking, conversion pixels/tags, Google Analytics, and online marketing attribution concepts
  • Advanced/Expert-level Excel skills
  • Motivated self-starter with strong communication skills
  • Experience with affiliate marketing, display advertising, paid social, paid search, & email a plus
About GoodRx 
GoodRx is America’s leading prescription price transparency platform. More than 8 million people use GoodRx’s website and popular mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others. 
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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Director of HR

What makes someone successful on your team?

Willingness to reach out and ask for help when needed, as well as a desire to offer new ideas and implement them when the opportunity arises.

Justin Kinney

Senior Proofreader

What are some things you learned at the company?

One of the best things about being at a legitimate hypergrowth, profitable company is learning how it breathes and thinks on a daily basis compared to most startups. You have seasoned management and a “radically candid” environment. At our size, you still touch all facets of the business before we grow to 500-1,000 employees in the next few years.

Peter Vu

Product Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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