Marketing Operations Specialist

| Greater LA Area

Responsibilities:

  • Primary internal advisor/expert on demand generation campaigns
  • Build, execute and report on email marketing and nurture campaigns
  • Work with internal stakeholders to build, update and analyze the performance of lead scoring programs and campaign performance
  • Continuously improve data intake and management workflows, including list cleansing, list uploads and overall marketing database hygiene
  • Monitor lead creation and sale processes within Marketo and Salesforce
  • Maintain our marketing automation system (Marketo) that supports scalable campaign targeting, lead source attribution, and lead scoring
  • Build and produce repeatable reports on campaign performance and other funnel activities
  • Assist with other 3rd party technology integrations with our marketing automation platform

Qualifications:

  • 2-3 years in demand generation/marketing operations
  • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and privacy compliance
  • Successful track record of implementing and managing marketing automation systems and associated integrations
  • Hands-on experience working with various marketing and sales platforms: Marketo and Salesforce.com experience required
  • Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last-minute fires
  • Must be highly driven and self-motivated for a fast-paced evolving environment
  • BA/BS in marketing, business or computer science
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

BlackLine’s headquarters feature open work stations, informal lounge areas, a game room, a music room, quiet pods, training areas, and more.

What are BlackLine Perks + Benefits

BlackLine Benefits Overview

BlackLine believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, food, drinks, games, and so much more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
BlackLine provides employees with a 401(k) matching plan.
Employee Stock Purchase Plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
BlackLine hosts company outings several times per year.
Game Room
Our game room includes Ping Pong, Pool Table and Video Games.
Stocked Kitchen
Some Meals Provided
Parking
We offer employees free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

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