Marketing Analyst

| Greater LA Area
Core Digital Media (CDM) seeks a Marketing Analyst to join our Marketing Analytics Team. This position will focus on managing and optimizing opportunities within our diverse portfolio of marketing sources - with particular emphasis on the Facebook, Search and Programmatic channels - by balancing the dual objectives of maximizing profit and delivering high-quality leads to clients across several product verticals.
The Marketing Analyst will advance our optimization mechanics through application of automation and analytical approaches where applicable, while maintaining focus on daily business trends. Specific tasks in support of this objective include monitoring and identifying opportunities for improving performance on each of our major marketing channels; understanding EDW data models and processes; analyzing quality metrics; performing a wide range of formal and ad-hoc analytics; and identifying, presenting and implementing ideas for optimization approaches and automation. The role is cross-functional and requires good business acumen, solid communication and teamwork skills, efficiency, proactive orientation, strategic outlook and comfort coordinating work across teams and being held accountable for performance.

Responsibilities

  • Perform analyses to generate actionable insights and recommendations for the Facebook, Search and Programmatic teams
  • Access data contained within EDW in the most efficient ways, including compiling and processing large amounts of data (Microstrategy, Excel, SQL, R, Tableau)
  • Introduce optimization approaches and automation for individual marketing channels and the overall portfolio, through graphical / visualization capabilities

Required Skills

  • Strong team player and communicator - able to remain productive and focused in a team-oriented, fast-paced, highly-matrixed environment
  • General business understanding and experience with portfolio allocation / optimization techniques
  • Natural curiosity and creative approach to problem-solving
  • Strong analytical and data visualization skills

Required Experience

  • Degree(s) in Applied Mathematics, Operations Research, Economics and/or similar analytical fields
  • 2-4 years’ experience in online marketing, web analytics and customer segmentation is desirable
  • Experience with quantitative research methods
  • Familiarity with Microstrategy (or similar) as a reporting tool is desirable
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • HibernateFrameworks
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • TeradataDatabases
    • KafkaDatabases
    • SparkDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • R StudioAnalytics
    • MicrostrategyAnalytics
    • PythonAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • After EffectsDesign
    • DreamweaverDesign
    • PremiereDesign
    • Adobe AnimateDesign
    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • Microsoft DynamicsCRM

Location

We are located in West Los Angeles in the heart of Silicon Beach.
Playa Vista, CA 90094

Insider's spotlight

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Social Marketing Manager

What makes someone successful on your team?

The most successful people are flexible and open to new ideas. Our industry, and even our individual roles, are constantly changing, so an ability to adapt and pick up on new clients, new processes, and new company goals is essential. Successful teammates are constantly pushing themselves to do better and think of innovative ideas.

Tamara Newman

Campaign Manager

What projects are you most excited about?

We are excited to be moving towards a micro services architecture which will allow us to create modular applications which are easier to build, maintain and deploy. We are re-architecting our front end to utilize newer UI frameworks. We are working on encrypting sensitive consumer data. We are also working on making our applications cloud ready.

Deepak Vashishtha

Sr. Director of Software Engineering

What are Core Digital Media Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Some Meals Provided
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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