Manager, Paid Social

| Greater LA Area
Are you experienced in driving online customer acquisition? Have you heavily optimized towards CPA, ROAS and ROI goals? Have you managed eCommerce budgets over $100,000/month and have trained a team to effectively grow and scale paid media account budgets? If you love diving into data and coaching a team on how to transform recommendations and solutions into ROI-positive campaigns, would like to train a team of enthusiastic paid media account managers and learn from a seasoned executive team, then we’d love to chat with you.
 
Join Hawke Media’s growing team of paid media buyers and managers. We’re looking for someone with experience training a team of Facebook campaign managers who has stellar communication skills and the ability to coach and engage internal team members as well as Hawke Media clients and our leadership team. 

Responsibilities include, but are not limited to:

  • Training a team of Facebook campaign managers to develop campaign strategies and 30-60-90 day marketing plans to support and achieve our clients’ business objectives.
  • Teaching campaign managers how to leverage data dashboards and reporting tools to communicate campaign performance to clients and creating a clear roadmap for sustainable account growth.
  • Coaching campaign managers on how to manage and optimize Facebook ad campaigns, strategically grow budgets, and understand customer journeys and attribution modeling.
  • Teaching Google Analytics front-to-back to campaign managers and training them to tell the “big picture” story to clients and inform decision-making in the short and long-run.
  • Explaining how social media platforms integrate with other paid media platforms and Hawke Media channels (such as email marketing, web, content marketing, influencer marketing, etc.)
  • The ability to teach the role and importance of landing pages to campaign managers and how they affect Facebook advertising campaign performance.
  • Developing case studies and client success stories for both Hawke Media (internal) and partners (i.e. Facebook success stories).
  • Efficiently and effectively reviewing the work of new hires and Sr. campaign managers (quality assurance and quality control management) and providing comprehensive feedback and actionable next steps in real-time for campaign managers and Hawke Media clients.
  • Contributing to the ongoing maintenance of (internal) interactive learning, training, and development modules. Understands the need to be agile and make quick but informed decisions.

Skills & Experience:

  • 3+ years of Facebook advertising experience (Blueprint certified a huge plus, but not required).
  • Expertise of the consumer journey
  • Highly experienced in retargeting strategies and tactics.
  • Ability to work both independently and in a team environment.
  • Superior time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities. 
  • Innovative, forward-thinking and collaborative team player. 
  • Bachelor's Degree or equivalent (Marketing, Business, Economics, or related field a plus). 
  • Highly experienced with audience segmentation, messaging, flighting and budgeting.
  • Understands and can teach the importance of Facebook pixel placement and placing/QA'ing all standard conversion events.
  • Can execute on and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
  • High EQ, patient, disciplined in communication with a learn-first and servant-leader mentality and approach. 
  • Positive, "can-do" and "will-do" attitude at all times, no days off. 
  • Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset. 
  • Constantly challenges the status quo to find novel solutions to campaign execution and internal processes. 
  • Makes novel and innovative contributions to refine and improve channel on-boarding & launch processes based on new platform and media/market trends, executions, ideologies, etc. 
  • Fosters a positive work environment and turns negative vibes into positive vibes 
  • Experienced in creating, identify and executing tests and learn opportunities.
  • Identifies new learning and development events and opportunities for our Media Buying team (continuing education, skill building, and team bonding).
  • Embraces and respects new ideas, opinions, and ideologies, and encourages collaboration. 
  • Understands the need to be agile and make quick but informed decisions.
  • Advanced knowledge of Google Analytics.
  • Strong verbal and written communication.
  • Excellent writing and creative content skills.

What Hawke Offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into a leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

How would you describe the company’s work-life balance?

Hawke is uniquely indicative of the "real" world. You get what you put in. You aren't micromanaged but are encouraged to be proactive and prevent burnout where you can. It's a really collaborative environment and we all work really hard, but leadership also stresses that when we take that mental break, we really take it.

Lilah Abrams

Account Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie Maher

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce Henley

Strategist

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay Tripode

Head of People Operations

What’s the vibe like in the office?

Hawke is made up of a really diverse group of people from all walks of life, and it's super evident in how we operate. Everyone is approachable and really easy to get along with. It's technically even in our motto,  "Get $#!+ Done, Learn Quickly and Be Cool."

Stefan Kalczynski

Strategist

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
We reimburse up to $1500 toward education in your field
Promote from within

Additional Perks + Benefits

At Hawke Media, we have three simple rules to live by:

Get $#!+ Done
Learn Quickly
Be Cool

This is what drives us to constantly improve as marketers, coworkers, and human beings. It’s why our clients love us and how we earned Glassdoor’s “Best Places to Work” for 2017.

If you think you have what it takes to join the fastest growing digital marketing agency in the country, check out our current openings.

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