Manager, Artist Marketing (Urban)

| Hollywood

Universal Music Group is looking for a Manager of Artist Marketing to be a part of Capitol Music Group (with a heavy focus on our Capitol, Motown and Quality Control labels) under their Commercial Development teams located in Hollywood, CA. The Manager will help coordinate day-to-day partner/programmer/tastemaker pitches for streaming services/DSPs and will partner with our labels/managers/artists to develop marketing campaigns that strategize the best course to market for their releases, a role specializing in Urban Music. This role will work in tandem with various departments under the direction of the Sr. Director, Commercial and alongside the Director, Artist Marketing (Urban) with guidance from multiple EVP and SVP's up to both the President and GM of Motown respectively. The role requires both a wide-ranging skill set for working across every department at a modern label group and a unique perspective to think ahead and anticipate the needs of tomorrow today.

Job Functions:

  • Label Relations: Work with in-house and 3rd party label/management partners to drive strategy and deliver necessary assets for the best go to market approach, while being available for meetings and as a sounding board for advice, providing weekly reporting, etc
  • Account Relations: Develop strong relationships and work specifically with DSP/Streaming service programmers (Spotify, Apple, Tidal, etc) to drive message and strategy, taking direction from the commercial team account lead by utilizing plot, marketing, cultural capital and data to deliver on targets/goals/plans, while supporting/supplying necessary asset collection and pitch form administration
  • Marketing Tools: Help develop and foster a variety of marketing tools and communications targeted inside and outside the organization to ensure all priority content, assets and drivers are being surfaced to contacts in a consistent, near real-time manner
  • Go-to Market Strategy: Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, help design product suites and timelines for all aspects of the marketplace
  • Partner Currency: In concert with marketing and social media teams, help develop account partner currency in the form of social media tagging, playlisting and various others uses of partner platforms and tool-kits to help seed artist partnership
  • Promotional Alignment: Seek, secure and ensure promotional opportunities are executed within the scope of opportunity
  • Data Driven Analytics: know how to query and speak to specific data points that are meaningful to account relations and artist/manager expectations
  • Culture Driven Focus: know of, be immersed in, and speak eloquently to the pulse/relevance of an artist within the culture of the scene, conveying what is meaningful for account relations and benchmarking artist/manager expectations
  • Weekly Updates: Collaborate on and drive weekly updates for all partners highlighting growth areas and opportunities on priority releases. Also working with label partners to ensure they are consistently delivering concise/meaningful updates for use by the commercial team
  • New Opportunities: consistently look to find new third-party partners that can help market and promote our releases. Also work with pre-existing partners to develop new ways to help raise our partners' profiles
  • CMG "branding"/visibility: Act as a "face" for the Capitol Music Group, maintaining a presence at all relevant concerts and events.

Job Requirements:

Skills/Abilities:

  • Strong analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive project growth and optimization
  • Great organizational skills with the ability to prioritize based evolving workload
  • Proficiency in Microsoft Office programs, including: PowerPoint, Excel, Outlook, Word
  • Strong communication abilities with the ability to write and convey marketing plans/efforts to executives and management
  • Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport
  • Strong organizational and time management skills, including prioritization and follow through

Experience:

  • Expansive music industry experience with an emphasis on consumer-driven sales and/or marketing
  • A life-long passion & encyclopedic knowledge of Urban music both past and present
  • Knowledge of and interest in taste-makers & gatekeepers of the Urban Music community and where/when to best utilize
  • Must have numerous key contact/relationships across Urban landscape (Apple, Spotify, Tidal, etc, as well as radio, blogs, press, etc)
  • Experience or ability to strategize and execute marketing campaigns, including pitching proposals for prospective clients
  • Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task
  • Ability to act as a leader of & advocate for the genre across multiple departments, including but not limited to Marketing, International, A&R, Digital, Finance, Legal, Promotion, and Sales, on a daily basis
  • A relaxed and confident approach to all business relationships internally and externally. The ability to put oneself in the position of an artist, manager, or partner at any given time to see their side as needed.
  • Must be tech savvy with deep understanding of current & forthcoming technologies and general market/industry trends
  • Must be familiar with/able to navigate, Nielsen, Mediabase, Next Big Sound and adapt to numerous of data dashboards
  • Must be available for after hour meetings, shows, artist and programmer relations

Education:

  • Bachelors Degree

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AccessDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
More Jobs at Universal Music Group51 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Project Mgmt
Sales
Content
Finance
new
Los Angeles
Content
new
Santa Monica
Data + Analytics
new
Los Angeles
Project Mgmt
new
Santa Monica
Operations
new
Santa Monica
Marketing
new
Los Angeles
Project Mgmt
new
Los Angeles
Sales
new
Santa Monica
Content
new
Santa Monica
Marketing
new
Hollywood
Operations
new
Los Angeles
Operations
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Hollywood
Operations
new
Santa Monica
Marketing
new
Santa Monica
Operations
new
Los Angeles
Internships
new
Los Angeles
Internships
new
Santa Monica
Internships
new
Hollywood
Operations
new
Los Angeles
Marketing
new
Santa Monica
Finance
new
Los Angeles
Internships
new
Los Angeles
Internships
new
Los Angeles
Operations
new
Santa Monica
Operations
new
Santa Monica
Data + Analytics
new
Los Angeles
Operations
new
Los Angeles
Operations
new
Hollywood
Developer
new
Los Angeles
Data + Analytics
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Hollywood
Marketing
new
Hollywood
Marketing
new
Hollywood