Lifecycle Growth Manager

| Santa Monica
About the Lifecycle Growth Manager at Headspace:
The Lifecycle Growth Manager plays an important role at Headspace. As a member of our Lifecycle Team, you are responsible for creating marketing automation to encourage user engagement and growth. You are responsible for designing, implementing, and maintaining workflows for automated email and mobile messaging campaigns, and for tracking performance metrics to aid in the enhancement of content for activation, target engagement and conversion. 

How your skills and passion will come to life at Headspace:

  • Drive customer engagement and retention strategies by identifying and analyzing customer segments and collecting customer insights.
  • Work cross functionally to build out loyalty and lifecycle programs. Act as a product owner of each platform, manage roll out, product enhancements and future integrations.
  • Lead ideation and concept development for program development and optimization to develop a program that delivers against Headspace’s brand strategies and key initiatives.
  • Represent lifecycle programs in meetings and cross functional teams (Product, Creative, Copy, Content).Identify customer engagement opportunities across digital channels. Formulate and pitch creative marketing campaigns and programs to product owners based on these insights.
  • Craft customer communication strategy in a way that maximizes engagement yet still feels authentic and true to Headspace’s health and happiness mission.
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Conduct market research such as quarterly tracking surveys, Net Promoter Score studies, to measure satisfaction and provide brand strategy to executive team.
  • Study competitor lifecycle programs and loyalty tactics and present your findings and recommendations to the team.

What you’ve accomplished:

  • 3-6 years related experience in mobile marketing/advertising, ideally in a loyalty or subscription business.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Strong analytical and statistical skills. Project management experience delivering new feature sets to market, launch experience a plus.
  • Confident and articulate communicator capable of inspiring strong collaboration in an organization.
  • Willingness to approach projects with a can-do attitude and create processes where there isn’t one.
  • Educated in a Marketing, Business, Finance or related degree.
  • Quantitative skills, self-starter with strong work ethic and initiative to make an impact right away and drive toward goals with minimal oversight.
  • Demonstrates ability to thrive in a team-oriented, fast-paced, and results-focused environment.
  • Strong attention to detail for accuracy; organized and able to effectively prioritize, meet tight and fluid deadlines and maintain good quality work.
  • Team driven and solution oriented, problem solver with proactive follow through is essential.

How to get started:
If you’re excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • SwiftLanguages
    • MicroservicesLanguages
    • TypescriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MySQLDatabases


Headspace is located in the heart of Santa Monica on Michigan and Cloverfield. Bergamont train station is right behind our office.

What are Headspace Perks + Benefits

Headspace Benefits Overview

Unlimited Time Off
Lifetime Headspace Subscription
$500/year learning and development budget
$75 gym stipend
Daily catered lunch and fully stocked fridge
Full Medical, Dental, Vision Coverage
Voluntary Coverage
Basic Life AD&D
Flexible Spending Account
Commuter Benefit

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
$75 gym stipend each month
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Unlimited Paid Time Off Poilicy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
$500 Conference budget
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

Quarterly Hackathons. Optional group meditations daily. Competitive salaries. Unlimited PTO. Daily catered lunch.

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