Head of Marketing

| Santa Monica

Inspire is looking for an experienced marketing executive to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts for our mission-driven brand. We’re looking for a hands-on marketer who can balance a customer mindset with business acumen and lead people through complex marketing plans and monitor ROI over time.

THE HEAD OF MARKETING WILL LEAD A TEAM AGAINST THE FOLLOWING RESPONSIBILITIES:

  1. Brand Builder - build the Inspire brand and drive mass consumer awareness of our mission-driven brand and its social impact. Support internal brand awareness and attachment. Identify strategic marketing and impact partnerships that will help to elevate the brand
  2. Category Creator- own product positioning, messaging, and the overall go-to-market strategy that drives demand, adoption and the overall success of Inspire products
  3. Growth Hacker - Develop a demand generation playbook that brings new customers through the purchase funnel, from lead to nurturing to conversion and ultimately retention.
  4. Customer Advocate - Uncover customer perceptions through market data and consumer research, driving product roadmap and sales strategy.
  5. Channel Optimizer - understand the acquisition cost and resulting LTV by channel and create marketing strategies that maximize our investment across multiple channels, including neighborhood, retail, and online
  6. Sales Enablement/Channel Branding - Identify, build and measure marketing strategies that create a branded experience for our customers that interact with our Inspire in person.
  7. Team Leadership - Build and lead a team of 10+ across multiple offices and marketing specialties

SOME EXPECTED 2019 DELIVERABLES

  • Manage the evolution of the Inspire brand as it moves from retail energy to smart energy as a service.
  • Lead expansion into at least four new markets and at least two new acquisition channels.
  • Shape the product marketing strategy for brand new product experience
  • Create and execute go to market strategy for multiple new markets and channels
  • Recruit, retain and develop an extraordinary team

SUCCESS METRICS:

  • NPS
  • Customer Acquisition/Active Members
  • Cost per Acquisition
  • Lifetime Value
  • Attrition

DESIRED TRAITS

  • Growth mindset - seek self-improvement and coach it in others
  • Relentlessly curious - looks for new ideas everywhere
  • Disruptor - Someone who can leverage previous experience to create new and innovative approaches
  • Action Oriented - While they love data and discipline, ultimately they have a bias towards action.
  • Grit - The maturity and self-awareness to demonstrate resilience
  • Research Orientation - always inform their view with research and data.
  • Tech Focused - A gadget geek and an early adopter for new technology
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

3402 Pico Blvd, Santa Monica, CA 90405

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It. The Avenger of the Month is also featured on our blog here: https://www.helloinspire.com/blog/avenger-life

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
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