Head of Customer Acquisition

| Santa Monica
We are a 150+ person team funded by top-tier firms, based in Santa Monica, CA with satellite offices in San Francisco. We are a low-key but tight-knit group of hard-working people working to fix America's broken healthcare system. Americans spend over $400 billion per year on prescriptions and too many people simply can't afford the medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better every day.
About the Role
GoodRx is seeking a data-driven, customer-focused Head of Customer Acquisition to lead its user acquisition efforts. The person in this role will lead the charge to ensure that every GoodRx member is properly identified and thoughtfully engaged into the customer lifecycle. We are looking for an individual with a passion for leveraging data insights into campaigns, communications, and programs that will add substantial value to the GoodRx patient experience. 
 
The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. 
 Responsibilities:
  • Gain in-depth understanding the GoodRx consumer attitudes and behaviors
  • Manage a growing team of 14 marketers who are driving online and offline acquisition
  • Deliver omni-channel, acquisition driving initiatives and campaigns across PPC, Display, Re-targeting, Television, Doctor Marketing, Direct Mail and Social
  • Be very tactical and run all operational and project management components of user acquisition while building out team
  • Own, drive, and report on key metrics related to CAC, acquisition, channel performance and channel growth
  • Partner with Data and Analytics teams to develop customer personas and build out customer analytics
  • Partner with Product team to innovate meaningful acquisition tests and funnel improvements
  • Manage large budgets, analyze and develop campaigns, supervise all acquisition media buying
  • Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders
  • Collaborate with internal teams (Product, Patient Advocate, Data etc.) to align product offerings with customer priorities
 Skills & Qualifications:
  • 7+ years of professional experience in marketing with a strong record of accomplishment in brand messaging, direct response and consumer acquisition
  • Track record of developing and optimizing large-scale B2C campaigns, with deep knowledge of digital, offline, radio and television channels
  • Experience managing large cross-functional projects 
  • Action-oriented with a “roll up your sleeves approach”
  • Strong strategy and analytics skills, with an advanced understanding of success metrics
  • Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences
About GoodRx 
GoodRx is America’s leading prescription price transparency platform. More than 8 million people use GoodRx’s website and popular mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others. 
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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Director of HR

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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