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Growth Marketing

| Santa Monica

Swell makes impact investing easy, accessible, and inspiring. As an investment platform, search marketing is key to reaching new investors so we’re looking for someone with world-class SEM and SEO chops. They will bring in-depth knowledge of best practices and a proven track-record of managing, optimizing, and growing SEM campaigns and SEO strategies with a focus on CAC.

Do you love running experiments and optimizing campaigns. Are you analytical and do you live in the data? If yes, keep reading and apply!

Once here you will:

  • Own the optimization and management of paid search program across Google and Bing, including structure & targeting improvements, search query mining, keyword expansion, landing page testing and improvement of bid management processes.
  • Complete deep dives on paid and organic search performance using large datasets and a variety of search-specific technologies for internal/competitive analysis and reporting.
  • Continuously strive to improve bidding and targeting strategies across Google Ads and Bing Ads with a focus on improved CAC and customer acquisition growth.
  • Report on weekly performance, surface key insights and recommend strategic or tactical pivots to achieve goals.
  • Manage campaign growth and customer acquisition targets within monthly budget.
  • Improve campaign performance through A/B and multivariate testing, visitor segmentation, messaging and landing pages.
  • On-Page SEO: Ensure all web pages are properly optimized for our target keywords, and spearhead content development to improve on-page ranking signals with new keyword-optimized content.
  • Off-Page SEO: Develop a comprehensive and mature backlink program that drives high-DA follow links bypartnering with PR & Influencer team members as well as third-party backlink writers..
  • Proactively identify new growth opportunities,drive rapid experimentation and share learnings on a regular basis.
  • Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.
  • Develop and maintain a world-class search analytics stack (rank tracking, automated internal crawls, server log monitoring, campaign performance).
  • Work with marketing, engineering and product team members to implement best SEO practices.

The ideal candidate:

  • Experiencer in growth marketing, preferably in paid and organic search.
  • A proven track record of decision making and problem solving based on analytics.
  • Showcase a deep understanding of how search engines work, and how to optimize websites to be ranked highly.
  • Has deep experience with Google Ads, Bing Search and other paid-media channels within a startup or agency.
  • Loves running experiments and is highly experienced with A/B testing, marketing funnels and attribution tracking.
  • Has experience working in a creative, agile and multidisciplinary work environment.
  • Is an adept collaborator with excellent interpersonal and communication skills.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Is both a strategist and an executor, capable of bringing projects from concept to completion, doing everything possible to ensure their success.
  • Thrives in an entrepreneurial environment, blending creativity and collaboration to develop solutions.
  • Financial fluency and curiosity for social impact investing a plus.
  • Leads with empathy, integrity, and openness to learn – a person who welcomes candid feedback, and can constructively give it as well. We are building an amazing product and culture, so your attitude is just as important as your resume.

Please include your resume in your application materials.

Tags: PPC, paid search, paid media, growth hacking, youtube, display ads, digital advertising, web analytics, adwords, SEO, SEM, CAC, acquisition, campaign management, performance marketing, digital media, remarketing, start-ups.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • Google CloudAnalytics
    • Segment.ioAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Pivotal TrackerManagement
    • TrelloManagement
    • WebflowCMS
    • AutopilotCRM

Location

Swell is located in the heart of Santa Monica with views of the Pacific ocean, the promenade and we share the street with the weekly farmers market.

An Insider's view of Swell Investing

What are some social events your company does?

Swell's "Purpose Meets Profit" events are all about bringing together local, socially conscious entrepreneurs to talk about how they do business at the intersection of success and intention. Swell was built by people who genuinely care about the impact our dollars have on the world, and it shows.

Nicole White

Copywriting & Content Strategy

What are some things you learned at the company?

I was in awe when I first arrived at Swell at the collaborative environment. I had previously worked at start ups that touted their team collaboration but often fell short. At Swell I've learned that collaboration, when done right can lead to a really authentic product, mission, and workforce.

Pam Velazquez

Content & Community Marketing Manager

What are Swell Investing Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
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