Email Marketing Manager

| Greater LA Area

Who we are:

We are the fitness company born from gaming. And we’re on a mission to make more people, more active, more often. We make an at home training game that connects cyclists and runners with each other around the world. Launched from the sunny beaches of Long Beach, CA., the Zwift community is active in 195 countries and growing. We’re endlessly positive, relentlessly inventive, and always looking to improve. Sound interesting?

Who we're seeking:

As our Email Marketing Manager, you’ll play a fundamental role in our central marketing function by designing email campaigns and managing customer journeys through our email CRM programs. Customer IO, SendGrid, Simon Data is your playground. “Right people, right message, right time” is your mantra. And you love analytics, almost as much as you love bikes and running. If this is you, then shoot us a note! Zwift is looking for a super motivated person to fill the role of Email Marketing Manager at our global HQ in Long Beach, CA.

 
What you'll do:
  • Design and deliver our email program to meet Zwift business objectives for customer acquisition, reactivation and retention
  • Create, target, A/B test and measure email marketing campaigns against key audience cohorts 
  • Report weekly on email KPIs
  • Ensuring activity is optimized through the use of appropriate tools and methods and aligned to communication plans
  • Act as the internal traffic controller within Zwift Marketing, to harmonize the competing priorities for email promotion
  • Publish and coordinate email marketing calendar, request and manage assets, and develop briefs in coordination with the creative and brand team
  • Day2Day liaison with internal copywriters
  • Integrate eCommerce opportunities which delivers deeper customer engagement and increases average revenue per user
  • Have an on-going enthusiasm for making recommendations for improvement and optimization
  • Working closely with colleagues across departments to further to develop and refine a clear CRM strategy

What we're looking for:

  • 3-5 years relevant experience in email marketing
  • Expertise in email best practices, including segmentation, deliverability, copy and design approaches, CAN-SPAM, GDPR compliance, and list health
  • Strong analytical skills, understanding of A/B testing and holdout test methodologies, ability to draw conclusions from data and take action accordingly
  • Demonstrated project management experience with ability to indirectly manage and build consensus across diverse teams, including creative, engineering, and analytics
  • Excellent attention to detail and prioritization skills
  • Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects
  • Working knowledge of sending campaigns through standard email service providers, basic HTML, email-centered CSS, and Excel.

Top 5 Reasons We Think You’ll Love It Here

  • Fast growing, dynamic environment. Your job will never get boring!
  • Awesome team of diverse individuals who love what they do
  • Full benefits package including employee bike program
  • Amazing office on the 18th floor with a killer view
  • Did we mention that we ride bikes and run at work?

Zwift LLC is an Equal Opportunity Employer. 

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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • iosLanguages
    • androidLanguages
    • ReactLibraries
    • angularLibraries
    • AngularJSFrameworks

Location

Zwift is on the 18th & 19th floor, overlooking the marina and Queen Mary. You can see from Downtown LA and the Hollywood sign to Catalina island.

What are Zwift Perks + Benefits

Zwift Benefits Overview

Fitness Reimbursement plan- Earn real life cycling and running gear and equipment by participating in the Zwift video game!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
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