Email and Mobile CRM Specialist, B2B

| Santa Monica
About the B2B Email and Mobile CRM Specialist at Headspace:

The Email and Mobile CRM Specialist, B2B plays an important role at Headspace. As a member of our CRM Channels Team, you are responsible for creating marketing automation on behalf of our B2B teams. You are responsible for designing, implementing, and maintaining workflows for automated email campaigns, and for tracking performance metrics to aid in the enhancement of content for activation, target engagement and conversion. More importantly, you have worked within a fast-paced sales environment and are familiar with sales cycles, account management, customer service, and creating communication plans using email and mobile channels.

How your skills and passion will come to life at Headspace:

  • Create campaigns to support B2B account activation, engagement, surveys, and customer journeys.
  • Build new campaign workflows for triggered campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks.
  • Support, enhance and modify triggered campaigns to enhance, replace or add messaging as needed, based on field feedback and campaign performance.
  • Manage and create formats for dashboards, reports, forms, templates, layouts and provide business insights from dashboard metrics, continuously monitoring data quality and integrity.
  • Identify process improvements in the CRM function and work with all appropriate individuals to implement those improvements.
  • Become closely familiar with our sales and business processes and cross-functional operations.
  • Work with creative teams on design and copy to ensure that all B2B channel activities are in line with brand values and guidelines.

What you’ve accomplished:

  • A BA/BS degree or equivalent, along with 3+ years of CRM experience within a fast paced sales organization or start-up
  • Marketing automation app experience (Braze/Appboy, Salesforce Marketing Cloud, or equivalent).
  • Strong knowledge of CAN-SPAM and opt- in and opt-out practices.
  • Basic knowledge of HTML for email and best practices with subject lines, call-to-action, template, and content. Have a curious mind and continuously test, iterate, and apply results to your work.
  • Strong communication experience and problem-solving skills with demonstrated success in effectively driving results.
  • Self-motivated with a strong attention to detail.
  • Able to work independently and meet deadlines without direct supervision.
  • Passionate about delivering excellence in customer service within a team environment.
  • Ability to organize and manage multiple priorities simultaneously.
  • Start-up or mobile app experience is a plus.

How to get started: If you’re excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.

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Technology we use

  • Engineering
    • Node.JSLanguages
    • JavascriptLanguages
    • MicroservicesLanguages
    • TypescriptLanguages
    • Node.jsFrameworks
    • MySQLDatabases

Location

2415 Michigan Ave, Santa Monica, CA 90404
2415 Michigan Ave, Santa Monica, CA 90404
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