eCommerce Marketing Manager

| Greater LA Area
Launched from the sunny beaches of Long Beach, CA with offices in NYC, London, and Rio de Janeiro, the Zwift community is active in 195 countries (yup - more countries than the United Nations) and growing. We're endlessly positive, relentlessly inventive, and always looking to improve… wanna join?
WHO WE'RE SEEKING:
Do you love eCommerce as much as you love sport? Marketing initiatives, creative campaigns, A/B testing and retargeting are your jams, and your perfect day starts with a morning run or ride? ? We're on the lookout for a road captain to spearhead the development, management & deployment of Zwift's ecommerce marketing programs. You in?


What you'll do:

  • Own and drive e-commerce marketing success across paid media channels, organic search, and email, including monitoring and analysis of performance.
  • Align eComm and Marketing teams with internal other cross-functional partners, and maintain the creative/promotional calendar
  • Support the planning, creation, and development of 360 consumer facing campaigns
  • In collaboration with the Marketing & eCommerce team, supports the development of the Zwift eCommerce annual marketing plan, ensures that work is scheduled in time and delivered
  • Monitor and reports performance of eCommerce Marketing programs
  • Have an intimate understanding of key target audiences, marketing objectives, competitive environment, market dynamics, etc.
  • Collaborate with internal teams, including Merchandising, Product Management, Creative Studio, Game/Product, Partnerships, Global Marketing, Media, Analytics
  • Manage key stakeholders - both internal and external - as needed
  • Develop learning plans for measuring and optimizing programs over time
  • Support and report into Senior Marketing Communications Manager

What we're looking for:

  • Bachelor's degree required; MBA a plus
  • 4+ years' experience in eCommerce marketing with focuses on CRM and/or paid channels; specialty retail experience is plus
  • Hands-on knowledge of best in class email software systems
  • Experience managing and analyzing paid media channels, including: Google SEM, Social, and retargeting
  • Deep understanding of performance marketing and KPIs
  • Basic understanding of targeting and/or cohort analysis
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
  • Strong organizational skills and the ability to work in a fast-paced environment required
  • Must have excellent written and verbal communication skills
    Proven ability to collaborate and manage multiple projects while meeting tight deadlines required
  • Experience of working with large consumer brands, preferably across health/wellness/sport/tech categories
  • A keen interest in the wellness sector with broad based knowledge of the cycling and/or running industry, media and consumer landscape
  • Obsessive passion for details

Top 5 Reasons We Think You'll Love It Here

  • Fast growing, dynamic environment. Your job will never get boring!
  • Awesome team of diverse individuals who love what they do
  • Full benefits package including employee bike program
  • Amazing office on the 18th floor with a killer view
  • Did we mention that we ride bikes and run at work?


Zwift LLC is an Equal Opportunity Employer.

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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • iosLanguages
    • androidLanguages
    • ReactLibraries
    • angularLibraries
    • AngularJSFrameworks

Location

Zwift is on the 18th & 19th floor, overlooking the marina and Queen Mary. You can see from Downtown LA and the Hollywood sign to Catalina island.

What are Zwift Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
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