Director of Product Marketing

| Greater LA Area
Send resume to [email protected]
Apply now

We are looking for a talented and accomplished Director of Product Marketing with experience shaping and evangelizing innovative B2B products.  This strategic, high-impact role will require a strong partnership with Product and Sales leaders to shape and execute a go-to-market strategy for Criteria’s growing suite of products.

Criteria Corp is a leading provider of web-based pre-employment testing services. Our testing system, HireSelect, is an SaaS solution that enables organizations to better manage their most important asset — their human capital — by providing state-of-the-art assessment tools to increase the effectiveness of the employee selection and retention process. Criteria recently received an investment of $56 million and has been featured on the Inc. 5000 four years in a row.

 

RESPONSIBILITIES:

  • Partner with the product team and relay customer, sales and market insights that inform product roadmap decisions and strategy
  • Oversee the development and execution of launch plans for new product initiatives, working closely with product, PR, sales, support, and the rest of the marketing team
  • Oversee the development of product content and sales enablement strategy
  • Partner with our marketing leaders in content, demand generation, events, communications, brand design and product education to ensure unified marketing execution
  • Stay up-to-date on the competitive landscape and in doing so ensure the team can communicate key differentiators of our products and identify opportunities for future growth
  • Be an expert and spokesperson for Criteria’s products, their use cases, and the markets they compete in, internally and across external press and analyst relations channels
  • Help build and execute the go-to-market for our brand level strategy - including positioning, messaging, campaigns and sales enablement.
  • Empower the sales force to close more deals, faster, and at a higher selling price.

 

QUALIFICATIONS AND CHARACTERISTICS:

  • 6+ years of product marketing experience in B2B technology, preferably in SaaS
  • 2+ years experience building and leading a team of individual contributors and managers
  • Experience developing positioning and messaging for products that serve multiple use cases and personas
  • Proven track record of partnering with product management to contribute to product strategy
  • Understanding of how to collect and use data to perform analysis and make informed decisions
  • Excellent written, verbal, and visual communication skills with an insane attention to detail
  • Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion

To apply, send us your resume along with a link to your LinkedIn profile.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • CodeIgniterFrameworks
    • ExpressFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Maria DBDatabases
    • MySQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • TrelloManagement
    • WrikeManagement
    • WordpressCMS
    • HubSpotCRM
    • HubspotLead Gen

Location

Our office is located in the Pacific Design Center, in the heart of West Hollywood.

An Insider's view of Criteria Corp

What's something quirky about your company?

Dogs! Our office is dog-friendly; on any given day you can walk by 6-7 desks and say hello to cute friends. I have a pup myself and it's wonderful to be able to bring him into work with me, knowing he’s not home alone all day. It creates a great work environment, and after a long call there’s nothing more stress relieving than to cuddle with a pup.

Meaghan

Sales Executive

What does your typical day look like?

Come in at 6:30am (don't worry, not everyone starts this early, I work with the East Coast) and respond to any emails and free trials that came in from the day before. Although Criteria has cold brew on tap, I enjoy my walks to a local coffee shop. For the rest of the day I’m either speaking/emailing clients or working on developing the sales team.

Phil

Senior Regional Sales Lead

What makes someone successful on your team?

As a Customer Success Manager, we do pretty much anything and everything for our clients, so there is always a good amount of work to be done. In order to be successful on our team, you have to be a diligent, committed worker, willing to go above and beyond on a consistent basis.

Sabrina

Customer Success Manager

How would you describe the company’s work-life balance?

I love the work flexibility Criteria offers. Everyone in the team is extremely accommodating to each other’s needs and routine. Being a working mother, it has immensely helped me maintain a healthy work-life balance.

Priyanka

Database Developer

What are Criteria Corp Perks + Benefits

Criteria Corp Benefits Overview

Criteria offers a generous benefits package designed to help our employees stay happy and healthy.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Criteria offers 13 weeks of paid parental leave.
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Criteria's kitchen is fully stocked with snacks of all kinds. We also offer cold brew and kombucha on tap, as well as tea and coffee.
Some Meals Provided
Criteria provides catered lunches every Tuesdays and Fridays, along with pizza lunches each month during company-wide product meetings.
Parking
Pet Friendly
We have a dog-friendly office.
Recreational Clubs
Criteria has a couple of clubs, including a book club, softball team, and volunteering committee.
Fitness Subsidies
Criteria offers a fitness subsidy of $185/month for employees to use towards health and fitness.
Professional Development Benefits
Job Training & Conferences
Promote from within

Additional Perks + Benefits

Beyond the typical benefits, Criteria Corp offers a couple of additional perks. Criteria is a dog-friendly office, there's cold brew and kombucha on tap, every employee gets monthly Lyft credits, and we get a subsidy for phone/internet bills. The office itself is a perk as well - the floor-to-ceiling windows of our 15th floor office provide unobstructed views of the West Hollywood hills, Century City, and Downtown Los Angeles.

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