Director, Growth Marketing - We Heart It

| Culver City
Qualified candidates should send their resume to david [at] maplemedia.io and include the job title as the subject line.
Apply now

We are seeking a new addition to our team to lead numerous audience development and growth efforts for our We Heart It business (weheartit.com).  We Heart It is a social media platform and daily destination for millions of users that share positive and inspirational content, especially in fashion, travel, lifestyle and beauty categories. We Heart It was started in 2007, has over 50M lifetime registered users & over 7M followers on social platforms. 

In this strategic, high impact role, you will work with the Maple Media leadership and the We Heart It editorial / influencer team to help develop a clear strategy to acquire new audiences and users across all channels.

Qualified candidates should be familiar with mobile / web based digital advertising ecosystem, affiliate marketing programs, content distribution partnerships, email / newsletter marketing, social media platforms (organic, paid), influencer marketing and / or direct sales experience and have a proven track record of leading and growing a web / mobile property. 

Required Skill Set:

- Experience working in an audience development or marketing role for an established digital media 
company and/or publisher

- Optimize landing pages, email template design, ad placements

- FTUE analysis and optimize for user flows from content to action

- Gauge on user growth strategies that drive high conversions and impact traffic

- Clear record of growing audiences across multiple channels including Facebook, Instagram, Pinterest, etc.

- Familiarity with SEO best practices and web traffic growth opportunities

- Familiarity with paid social campaigns and general knowledge of advertising/user acquisition opportunities on social platforms

- Experience working for a mobile app - a plus!

- Startup minded individual that is inherently curious and is excited to take on the challenge of learning about new products, new languages and frameworks

- Ability to prioritize tasks, provide accurate estimations and work on multiple initiatives simultaneously

Working at Maple Media - Perks & Benefits: 

  • Unlimited vacation, paid sick days & paid holidays
  • Health, dental and vision benefits
  • Commuter benefits
  • Kitchen fully stocked with snacks
  • Dog friendly 
  • Flexible dress code 
  • Regular Happy Hours
  • Great location in Century City, one block from Century City Westfield (restaurants, shopping, events) + weekly farmer's market 
  • Company events

About Maple Media:

Founded in 2016, Maple Media is a Los Angeles and Quebec based mobile media, advertising and technology company that acquires, manages, and operates mobile apps and games. 

Maple Media's most popular apps include We Heart It, Tony Hawk's Skate Jam, Mazes & More, Puzzlerama, Snowboard Party, Skateboard Party, Blackjack 21 and Minesweeper Puzzle Bomb. 

Maple Media recently raised over $30M in funding from Shamrock Capital to continue to acquire new app companies and plans to rapidly grow in 2019. Maple Media is led by industry veterans from Google and Jam City. 

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Qualified candidates should send their resume to david [at] maplemedia.io and include the job title as the subject line.
Apply now
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • FabricAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Adobe XDDesign
    • ZeplinDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • TrelloManagement
    • PipedriveCRM
    • MailChimpEmail
    • SendGridEmail

Location

Centrally located in Century City, we're right next to all the shops & eats at the Century City Westfield, a weekly farm market, Starbucks & more!

An Insider's view of Maple Media

What’s the vibe like in the office?

The vibe at Maple Media raises the bar for every office out there. Our team is greeted by everyone to motivate for success on a daily basis. We deliver the best products here and that’s because we allow each person come as they are, not as they should be. If you want to achieve your best, you want to work with the best, and that’s here at Maple.

Kami

Executive Producer, Tony Hawk's Skate Jam

How do you empower your team to be more creative?

Slack, JIRA, stand ups and design reviews are all forums to share progress and collaborate on the current sprint - sharing this across the whole team helps find the best product solution possible. It's always exciting and rewarding when someone comes up with a new mechanic that we can apply all of our products!

David

COO

What are Maple Media Perks + Benefits

Maple Media Benefits Overview

At Maple Media, we want our team to have everything they need to be successful, and build a strong culture along the way. We have plenty of perks to help make work life, and life outside of work as stress free as can be, like free parking, happy hours, team events, stocked kitchen, full medical / dental / vision & flexible vacation time.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Acme's health insurance policy covers up to 80% of out of pocket expenses.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Quarterly.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Professional Development Benefits
Promote from within
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Qualified candidates should send their resume to david [at] maplemedia.io and include the job title as the subject line.
Apply now
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