Oh Snap!
This job is no longer active - but you can still view the details below.

Director, Digital Marketing & Creative Services

| Hollywood

Caroline is the Independent Services division of Capitol Music Group, providing a full range of label services and revenue streams for Caroline's artists, releases and label associations on a worldwide basis, including Marketing, Promotion, Commercial Development, Branding, Synch & Licensing, Lifestyle Marketing, Business Affairs and Finance.

Universal Music Group is looking for a Director/Manager Digital Marketing to be a part of the Caroline Marketing Team located in Hollywood, CA who will oversee and direct aspects of day-to-day digital creative and online marketing management. Responsible for creating and executing marketing and promotional plans across all areas of online including all company portals and distribution partners, artist website, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce. Responsible for nurturing and leveraging relationships with our label partners, artists and their management teams, and for strategizing on the best digital campaigns for them. Required to set goals and manage campaigns in an effort to optimize reach and revenue. Responsible for managing and interpreting departmental reports and partner data.

Job Functions:

  • Manage creation, build, edits of online properties (Facebook, Twitter, YouTube, Instagram, Official Website and other sites appropriate to artist)
  • Direct and approve creative process for all internal and external site builds
  • Compile 90-Day plans, editorial calendars for content management purposes across online properties
  • Manage larger initiatives coming out of key marketing and distribution partners
  • Manage blog/site outreach, secure features and develop relationship with online partners
  • Assess new partners and recognize opportunity
  • Brainstorm and manage contests, giveaways, and other digital projects for the duration of the project
  • Manage email marketing communications throughout project
  • Report on analytics across online properties to Project Manager and others as needed; ensure audience development and growth in online engagement
  • Assign tasks for interns – video edits, research, blogger outreach, analytics reports, etc.
  • Direct/manage relations with independent marketing companies
  • Conceptualize and manage delivery of assets for all content driven promotions
  • Manage, analyze and report on performance of online initiatives

Job Requirements:

Skills/Abilities:

  • Experience strategizing and executing digital marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
  • Experience securing online press coverage and features.
  • Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.
  • Must be tech savvy with deep understanding of current & forthcoming technologies
  • Must have strong relationships and vision to work with social media platforms like Facebook, Snapchat, Twitter and Instagram, as well as, helo with marketing initiatives with partners like Spotify and VEVO
  • Experience with cross-promotional marketing and branding
  • Candidates should be creative, innovative, organized, detail-oriented and resourceful. Must be able to prioritize and multi-task
  • Build and manage artist budgets to support online marketing

Experience:

  • Advanced level artist relations and/or third party distribution experience in a consumer-focused 4+years-experience digital marketing
  • Knowledge of Photoshop, WordPress, Drupal, etc.
  • Existing relationships with labels and/or brands and existing contacts at digital platforms

Education:

  • College degree preferred

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AccessDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
More Jobs at Universal Music Group62 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Sales
new
Los Angeles
Finance
new
Los Angeles
Developer
new
Los Angeles
Project Mgmt
new
Los Angeles
Content
new
Los Angeles
Sales
new
Los Angeles
Operations
new
Hollywood
Content
new
Santa Monica
Operations
new
Los Angeles
Data + Analytics
new
Los Angeles
Sales
new
Los Angeles
Finance
new
Los Angeles
Finance
new
Los Angeles
Operations
new
Santa Monica
Operations
new
Santa Monica
Developer
new
Los Angeles
Operations
new
Santa Monica
Internships
new
Los Angeles
Internships
new
Los Angeles
Internships
new
Los Angeles
Operations
new
Hollywood
Operations
new
Hollywood
Internships
new
Santa Monica
Internships
new
Los Angeles
Content
new
Santa Monica
Data + Analytics
new
Santa Monica
Marketing
new
Hollywood
Product
new
Los Angeles
Content
new
Santa Monica
Marketing
new
Hollywood
Operations
new
Los Angeles
Content
new
Santa Monica
Operations
new
Santa Monica
HR
new
Santa Monica
Data + Analytics
new
Los Angeles
Project Mgmt
new
Santa Monica
Internships
new
Santa Monica
Operations
new
Santa Monica
HR
new
Los Angeles
Operations
new
Los Angeles
Operations
new
Santa Monica
Design + UX
new
Santa Monica
Operations
new
Los Angeles
HR
new
Los Angeles
Marketing
new
Hollywood
Product
new
Los Angeles