Director of Content & Retention Marketing

| Venice
System1 is looking for a Director of Content & Retention to join our team. The Director of Content & Retention Marketing is a critical new role on System1’s social publishing team. Our business currently drives large scale user acquisition efforts with an engaging trivia experience. This role will be positioned to help drive our efforts to evolve our model as we strive to improve our content quality; create processes that facilitate bespoke content production for our various audience segments; grow direct communication lines with our users via existing opportunities (email, push notifications and social), and market new product experiences to our users (gamification and logged in experience).
A successful candidate will have extensive experience managing content production & marketing efforts for a digital publisher and a strong understanding of retention marketing mechanisms that can improve user experience and drive ongoing engagement.
The role will be based in either our Bellevue, WA or Venice, CA office. System 1

THE ROLE YOU WILL HAVE

  • Content production
  • Direct a team that manages the ongoing production of trivia content, fostering a culture that empowers the team to drive the editorial strategy for multiple verticals & audience types
  • Ensure that content creation processes are structured in an efficient manner, appropriately leveraging in-house vs. freelance capabilities
  • Drive editorial thought leadership as the business expands beyond existing trivia formats 
  • Retention Marketing
  • Develop best practices as we build out retention marketing staff and efforts that complement our large scale user acquisition efforts
  • Ensure that we are creating appropriate content and deploying it to our audience segments in a way that re-engages them via email marketing, push notification and social media
  • Drive user communications and marketing hooks that leverage our gamified trivia experience (points system, logged in experience, badging/leaderboards, sweepstakes)

WHAT YOU WILL BRING

  • 7+ years of content and / or retention marketing experience in a digital media and / or casual games environment
  • At least 3 years of management experience with a strong desire to lead a team & create a culture where team members are empowered and accountable for well communicated objectives
  • Strong communication skills and ability to work across different teams and functions, including asking intelligent questions to gain understanding and spark additional questions
  • Must be a problem solver who is able to successfully juggle a lot of different tasks at one time
  • Strong ability to interpret data and drive appropriate feedback loop
  • Direct experience managing loyalty programs (points system w/ rewards) a big plus

What We Have To Offer

  • Paid parking or ORCA card (Bellevue, WA)
  • Free Uber/Lyft to and from work every day ( Venice CA)
  • Cross-team lunches and tech demos to foster learning
  • Unlimited paid sick time, 17 days of PTO, and 10 paid company holidays
  • Competitive benefits package
  • Twice weekly catered lunches and fully stocked kitchen
  • Happy Hours at various bars, restaurants, and venues across Bellevue or Venice
  • Weekly yoga and fitness classes with private trainer
  • Company parties and outings
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

1501 Main Street, Venice, CA 90291

An Insider's view of System1

How would you describe the company’s work-life balance?

Of all the companies I have worked, System1 has the best work-life balance. There’s a minimum number of last-minute requests and you get to work on projects on a consistent pace. I work on my own schedule and have control of my time after work. I do get pinged occasionally after work for emergencies but that’s part of being a software engineer!

Xiang

Software Engineer

What does your typical day look like?

I definitely never have the same day twice! I truly look forward to going to work and a big part of that is the variety of projects I get to work on and people I get to work with. While I love digging in on the latest anomaly in the data, I’m also a people person, and this role is really the perfect balance of screen time and face-to-face time.

Alli

Account Analyst

How does the company support your career growth?

Since joining System1, I've grown in both my technical abilities as well as my interpersonal abilities. I've been given the opportunity to steer a complex migration that spans across teams and then provided with the freedom to pursue solutions that have a real impact on the daily operations of our engineering team.

Jaime

DevOps Engineer

What are System1 Perks + Benefits

System1 Benefits Overview

-Free Uber/Lyft to and from work every day!
-Collegial and collaborative team with highly intelligent and motivated coworkers
-Cross-team lunches and demos to foster learning
-Unlimited Paid Sick Time, Competitive PTO and Benefits package
-Catered meals and fully stocked kitchen
-Weekly happy hour at various bars, restaurants, and venues across Los Angeles
-Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
-Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. System1 also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Continuing Education stipend
We offer $3000 annually for continuing education.
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