Director, Commercial Marketing/Label Relations

| Hollywood

Caroline is the Independent Services division of Capitol Music Group, providing a full range of label services and revenue streams for Caroline's artists, releases and label associations on a worldwide basis, including Marketing, Promotion, Commercial Development, Branding, Synch & Licensing, Lifestyle Marketing, Business Affairs and Finance.

Caroline is looking for a Director, Commercial Marketing/Label Relations to be a part of the Caroline Commercial Marketing Team. This role will oversee commercial marketing promo with select physical and digital partner accounts, as well as, partnering with our labels/managers/artists to develop & execute on campaigns that navigate the best course to market for their releases. This role will work in tandem with various Caroline/Capitol/UMG team departments under the direction of the VP, Commercial Marketing, Caroline.

Job Functions:

  • Label Relations: Working directly with Caroline labels on identifying opportunity for their release schedule, organizing bi-weekly call agendas and ensuring goals are being met via reporting and Caroline team communications
  • Artist Relations: liaise directly with managers and artists during specific promo events to ensure execution runs smoothly
  • Partner Account Lead: act as the primary point of contact for Caroline repertoire across a number of partner accounts
  • Product Forecast/P&L/Budgeting: Project sales potential and monitor/advise on best product cost structures resulting in reasonable marketplace valuation at retail while providing maximum profitability margins with built in per-unit marketing funds.
  • Product Production: Liaise with production teams on sourcing the most appropriate and cost-effective manufacturing.
  • Marketing Strategy: Work with partners to create dynamic/engaging marketing campaigns that drive commercial results.
  • Marketing Liaison: When not running a campaign, the candidate will be responsible for guiding our label partners on creating well thought out and creative plans.
  • PR Outreach & Guidance: Help to suggest appropriate PR teams for our partners and act as the lead in liaising with them on the creation of a strong PR campaign that compliments the other marketing and sales activities.
  • Digital Marketing Strategy: Work with the Caroline digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.
  • Community Relations: Understand, be immersed and have thorough knowledge of vinyl music sector with experience of events, networks, digital and social media platforms, and grassroots/street marketing.
  • Catalog Promotions: Through a series of reporting, keep a watchful eye on title performance and suggest promotional opportunities to further exploit or event-ize revenue generating moments for our artist's catalogs
  • Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
  • Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities for Vinyl/Catalog releases. Also work with label partners to ensure they are consistently delivering concise updates across the category.
  • Label/Artist Courting: Available during negotiations as it relates to marketing strategy and label relations. This role is representative of the category in pitch meetings.
  • Data Driven Analytics: Know how to query and speak to specific data points that are meaningful to account relations and artist/manager expectations.
  • Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance within the culture of the scene, conveying what is meaningful for account relations and benchmarking artist/manager expectations.
  • Caroline "branding"/visibility: Act as a "face" to Caroline, maintaining a presence at concerts and events.

Job Requirements:

Skills/Abilities:

  • Experience strategizing and executing sales and marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
  • Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
  • Must have strong music industry relationships and vision to collaborate with PR, Promo, digital and marketing teams
  • Experience with cross-promotional marketing and branding
  • Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task

Experience:

  • Advanced level artist/label relations experience needed
  • 6+ years' experience in music industry sales and marketing
  • Existing relationships with labels and/or brands and existing contacts at commercial/marketing platforms

Education:

  • College degree preferred

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

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Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

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How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

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Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

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What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

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