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Director, Campaign Marketing

| Greater LA Area

Overview:

Currency is dedicated to disrupting e-commerce by designing financial technology that unlocks the free flow of capital and opportunity for our customers through our revolutionary POS platform. Based on the West Coast, we are one of the fastest growing fintech firms thanks largely to our vision and our diverse, collaborative and talented teams. We are looking for motivated and passionate individuals looking to innovate and disrupt the fintech industry and have some fun doing it.

Who you are:

We are seeking a Director of Campaign Marketing who will create, plan, develop, and oversee a wide range of campaigns such as email marketing, direct mail, among others.You will be responsible for developing and executing various campaigns in order to acquire new customers and expand opportunities with existing customers. You will work closely with others in the Marketing team, as well as, other cross-functional teams such as Product, Strategy, and Sales.

Responsibilities:

  • Create, plan, and develop all of marketing campaigns to acquire, retain, and engage customers
  • Own automation journeys, testing, optimization, segmenting, etc.
  • Collaborate with other members of the Marketing team to create, plan, and develop a wide range of campaigns
  • Collaborate with other members in the Marketing team, as well as, cross-functional teams such as Strategy and Product, to create and oversee marketing automation strategies across content and a variety of audiences
  • Plan and execute ongoing testing for layout, format, frequency, copy, etc. to continuously improve communications performance focused on user engagement driving towards KPIs
  • Develop weekly, monthly, and ad-hoc reporting for campaign performance at every journey touch point
  • Act as the email marketing and automation SME and maintain strong knowledge of industry best practices

Requirements:

  • Minimum of 2 years’ experience with email and marketing automation and dedicated email marketing experience
  • Self-driven and comfortable in a fast-changing, dynamic environment with ambitious schedules and plans
  • Proven track record building and supporting user journey implementations, email required, text and push notifications preferred
  • 1-3 years’ experience creating and launching email campaigns using marketing automation platforms like Marketo
  • Ability to plan, execute, and manage multiple campaigns for simultaneously
  • Knowledge of direct mail and webinars preferred but not required
  • Clear written and verbal communication skills and excellent interpersonal skills
  • Knowledge of A/B test strategies, multivariate test strategies, and test planning

Perks and Benefits:

We have created a company culture complete with:

  • Unlimited paid time off
  • Casual dress code
  • Office happy hours
  • Team sports
  • Trips to Las Vegas, Palm Springs, etc...

As a result, our employees are excited to come to work in the morning and grow personally, financially, and professionally.

Check us out on LinkedIn!

Read Full Job Description

Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • WordpressCMS
    • SageCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

We are located right in Santa Monica with access to bars, restaurants & local transit. Plus our HQ has beautiful 360° views of the beach and downtown!

An Insider's view of Currency Capital

What are some social events your company does?

There are so many opportunities to get to know the people who make Currency awesome. We do frequent happy hours, birthday celebrations in the office, and company-wide offsite retreats!

Steve

Sr. Technical Recruiter

What unique initiatives do you have that encourage innovation?

To celebrate our employee's milestones, we deliver experiential rewards that allow you to challenge your comfort zones, indulge your passions, and help you experience new things – just like we’re doing at Currency everyday. Whether you go skydiving or to the spa we hope you'll return inspired to take on new challenges with fresh perspective!

Allyson

Head of People

How has your career grown since starting at the company?

Currency has offered me the extraordinary opportunity to not only build my own career, but be part of growing our company from 20 employees to 200. Starting out in recruiting, I was able to help build all of the teams here at Currency and evolved my role into a strategic Chief of Staff. I appreciate the mobility Currency has given me and others.

Jordan Weber

Chief of Staff

What are Currency Capital Perks + Benefits

Currency Capital Benefits Overview

Rewarding work and great colleagues aren't the only things that make Currency a great place to work. Our employees enjoy flexible paid vacation, competitive compensation, casual dress, office happy hours, team sports, and memorable offsite team bonding activities.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 48 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Customized development tracks
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