Director of Acquisition Marketing

| Greater LA Area
Send your resume to [email protected]
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ChromaDex is looking for a Head of Acquisition Marketing, specializing in direct-to-consumer, digital acquisition. The Director of Acquisition Marketing reports into the Chief Marketing Officer and will manage a small team of analytically-oriented marketers, as well as tightly manage the budget while growing the brand of this publicly-traded company.

What you'll be doing:

  • Actively drive new customer growth and manage quarterly budget to hit acquisition revenue goals and CPA/CPO targets 
  • Manage and measure media buys primarily in digital channels (including Amazon) as well as offline media channels such as television and radio • Build and lead the performance-based acquisition strategy across channels
  • Identify new channels, venues and audiences to improve performance and drive market penetration
  • Use data-driven decisions and best practices to improve media efficiency • Understand attribution, customer acquisition costs, and lifetime value
  • Knowledge of competitive marketplace
  • Prioritize marketing projects according to budgetary goals and available resources
  • Keep up with digital/ecommerce industry and marketing technology developments
  • Manage acquisition team and agency resources
  • Work closely with Finance, Legal, Science, Creative, and Technology to accomplish goals

What you bring:

  • Successful track record leading customer acquisition across multiple platforms and touch points
  • Deep understanding of ecommerce and subscription business models
  • Proven track record of converting analytical data to effective marketing strategies
  • Understanding of Marketing Technology stacks Requirements
  • Bachelor’s Degree or higher
  • Experience with budget management 
  • 7+ years in digital ecommerce acquisition marketing for direct to consumer brands
  • 3+ years creating and managing a high-performance, digital acquisition team
  • Knowledge of SEO, web analytics and programmatic media buying required; TV and radio also preferred
  • Strong leadership skills, team player
  • Excellent communications skills
  • Self-motivated and driven to succeed
  • Comfortable in a fast-paced, growing environment Benefits
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • VueJSFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • Google OptimizeAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SmartsheetManagement
    • ZubeManagement
    • WordpressCMS
    • HubSpotCRM

Location

We're in the heart of Westwood just a stone's throw from UCLA! Lots of great dining and shopping just a short walk away.

An Insider's view of ChromaDex

What’s the vibe like in the office?

The vibe in the office benefits from aspects commonly associated with startups and corporate settings alike. The break room provides entertainment to enjoy the plentiful snack options while the rest of the office supports collaborative and individual projects with ease.”

Sky

Marketing Communications Manager


How do you collaborate with other teams in the company?

I work hand-in-hand with our science team to translate the science behind our product and how it works in our bodies to those of us that are not scientifically inclined (me included)! From blog posts to emails, all of the content I create represents a conversation between myself and a science team member.

Brandi

Content Manager

What are some things you learned at the company?

With the level of exposure to various teams at Chromadex, I have learned how important it is to promote strong collaboration between teams across the Company. One challenge involves working with the sales and marketing team, and the data science team to analyze sales trends and to provide meaningful analyses to assist in business decision-making.

Wesley

Finance Manager

What projects are you most excited about?

I've been leading the charge for modernizing and automating our corporate infrastructure. We move fast and work through challenges as a team; I really like how much impact I have on the business every day.

David

Director of DevOps

What are ChromaDex Perks + Benefits

ChromaDex Benefits Overview

We offer a full suite of benefits, from Medical/Dental coverage, life insurance, generous PTO and Holidays, to a 401(k) program with a great match as well a stock option grant program for all employees that benefits from ChromaDex already being a public company.

One thing that makes us unique is our employee-curated snacks. They’re not run-of-the-mill snacks, either. Our refrigerator and snack cupboard is full of the good stuff, from prosciutto and peanut butter to organic apples and avocados.

Oh yea, and we also have those cool standing desks. The automatic/powered kind.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Semi-annually.
Game Room
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
Promote from within
Online course subscriptions available
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Send your resume to [email protected]
Apply now
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