Director, Acquisition Marketing - TV

| Greater LA Area

FabFitFun is looking for a Director, Acquisition Marketing - TV to help lead and own the media channel of TV for acquisition efforts. Reporting to the Senior Director of Marketing, this person will be instrumental in driving customer growth for FabFitFun’s membership subscription base.

The Director, Acquisition Marketing - TV will be data-driven (#iheartlowcpas) and creative. Ideal candidates will know the ins and outs of buying and planning for TV, how to stay on top of the ever-changing trends, and creating/execute testing plans.

What You’ll Do:

  • Evaluate, analyze and execute strategies for customer acquisition campaigns on TV to continue to drive growth in new membership and optimize our target CPA
  • Manage agency relationships
  • Develop, measure, analyze and report all key performance indicators
  • Organize weekly strategy sessions and creative brainstorms with the team and establish streamlined campaign execution
  • Work cross-functionally with members of the marketing and in-house creative team to ensure best practice is being applied to content developed specifically for this media channel
  • Provide weekly and monthly growth metrics and consumer feedback to senior members of the marketing and leadership team
  • Identify and report issues, patterns and trends in consumer feedback and behavior
  • Explore new ways of engaging with users, creating test plans to improve content, copy, creative, and experience

What You'll Bring:

  • 6+ years managing results-oriented customer acquisition campaigns across various media channels, specifically TV
  • At least 3 years experience managing and mentoring a team
  • Strong knowledge of TV planning and buying on a performance/direct response basis, nationally 
  • Experience with TV attribution and baseline analysis in a CPA mode
  • Proven ability managing and efficiently optimizing $1M+ monthly budgets
  • Strong quantitative, analytical and problem-solving skills
  • Agile and able to manage competing priorities
  • Highly technical, data driven, and creative
  • Ability to not only report on data but use it to tell a story & make timely decisions
  • Willingness and desire to roll up your sleeves and execute on paid marketing campaigns from start to finish
  • Thrives in a fast-paced, and dynamic environment

What You'll Get:

  • Daily impact on one of the fastest growing companies in the US that is revolutionizing ecommerce
  • Amazing benefits including medical, dental, vision, FSA, and 401k
  • Flexible PTO
  • Free FabFitFun subscription and quarterly credit in the Add-Ons sale
  • Catered meals, kitchen stocked with great snacks and drinks
  • Dog-friendly office
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Technology we use

  • Engineering
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Location

In the heart of West Hollywood! Close to many staples of the LA area including The Beverly Center, The Grove and popular restaurants and bars.

What are FabFitFun, Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Stocked Kitchen
Stocked kitchen with amazing snacks that suit both looking for something healthy or a sweet treat in the afternoon. Kombucha & cold brew also on tap!
Some Meals Provided
FabFitFun offers 3 catered a meals a week at our HQ in West Hollywood. Breakfast provided on Monday, while Lunch is provided on Tuesday and Friday.
Parking
Paid parking available for all of our employees with a paid parking incentive for those who commute to the office and don't require a parking spot or vouchers.
Pet Friendly
Dog friendly office!
Fitness Subsidies
You will have access to our online digital streaming platform (FabFitFun TV) that hosts a library of online fitness classes from top studies. Also hosted fitness classes every quarter in nearby gyms.

Additional Perks + Benefits

Generous compensation package and extensive benefits. 12 weeks’ paid parental leave. Free FabFitFun subscription and tons of beauty freebies! Daily impact on personalizing the FabFitFun member experience.

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