Director of Acquisition Marketing - Private Search

| Venice
System1 is looking for a Senior Acquisition Marketing Leader to be the Director of Acquisition Marketing to help us drive user adoption and usage of our new private search engine. This role will be instrumental in the development of System1’s media buying efforts, marketing team management and personnel growth. To be successful in this role, you should have a strong understanding of current digital marketing tools and strategies and be able to lead digital campaigns from concept through execution. The ideal candidate is highly motivated, data-driven, accustomed to a fast-paced environment, and has a strong understanding of digital ad networks.
 
This role will report directly to the Vice President, Marketing and assist in building a strong, goal-oriented agile team.

The Role You Will Have

  • Oversee and develop user acquisition efforts to maximize LTV
  • Set and be held accountable for KPIs related to customer acquisition and revenue
  • Manage a team of acquisition marketers
  • Expand channels through ongoing optimization, A/B testing and build out new channels to drive future growth
  • Collaborate directly with cross-functional teams and have a voice in user acquisition, creative, data, strategy, tools development, processes and product direction for the private search offering
  • Help drive strategy around attribution, tracking, and landing experiences for all paid marketing
  • Work closely with the creative and content marketing teams to shape user journeys from awareness to conversion
  • Define customer cohort strategies and develop targeted campaigns for critical audience segments
  • Plan, forecast, and measure marketing’s impact on the business

What You Will Bring

  • 8+ years in digital marketing space with a proven track record of successful media campaigns with the goal of user acquisition
  • High proficiency in search, native, social, video, activation/install campaigns and display advertising
  • Metrics-driven, understanding the relationship between customer acquisition, CPA, and LTV - and the ability to unpack the drivers of each and work cross-functionally to drive value
  • Demonstrated knowledge and success in the development, execution, and measurement of digital advertising strategies, campaigns and assets
  • Excellent written, verbal and interpersonal skills to effectively communicate, motivate and lead
  • Comfortable managing multiple projects, teams and priorities
  • Previous involvement in building teams and digital presences from scratch - experience in an agency, startup or entrepreneurial environment is a plus

What We Have To Offer

  • Free Uber/Lyft to and from work ever day!
  • Collegial and collaborative team with highly intelligent and motivated coworkers
  • Cross-team lunches an demos to foster learning
  • Unlimited Paid Sick Time, competitive PTO and benefits package
  • Daily catered meals and fully stocked kitchen
  • Bi-weekly happy hour at various bars, restaurants, and venues across Los Angeles
  • Bi-weekly onsite happy hour
  • Catered dinner on Tuesdays and Thursdays
  • Weekly fitness class with private trainer: high-intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
  • Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

1501 Main Street, Venice, CA 90291

An Insider's view of System1

How would you describe the company’s work-life balance?

Of all the companies I have worked, System1 has the best work-life balance. There’s a minimum number of last-minute requests and you get to work on projects on a consistent pace. I work on my own schedule and have control of my time after work. I do get pinged occasionally after work for emergencies but that’s part of being a software engineer!

Xiang

Software Engineer

What does your typical day look like?

I definitely never have the same day twice! I truly look forward to going to work and a big part of that is the variety of projects I get to work on and people I get to work with. While I love digging in on the latest anomaly in the data, I’m also a people person, and this role is really the perfect balance of screen time and face-to-face time.

Alli

Account Manager

How does the company support your career growth?

Since joining System1, I've grown in both my technical abilities as well as my interpersonal abilities. I've been given the opportunity to steer a complex migration that spans across teams and then provided with the freedom to pursue solutions that have a real impact on the daily operations of our engineering team.

Jaime

DevOps Engineer

What are System1 Perks + Benefits

System1 Benefits Overview

-Free Uber/Lyft to and from work every day!
-Collegial and collaborative team with highly intelligent and motivated coworkers
-Cross-team lunches and demos to foster learning
-Unlimited Paid Sick Time, Competitive PTO and Benefits package
-Catered meals and fully stocked kitchen
-Weekly happy hour at various bars, restaurants, and venues across Los Angeles
-Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
-Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. System1 also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Continuing Education stipend
We offer $3000 annually for continuing education.
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