Digital Media Planner

| Santa Monica

Job Summary:
The Digital Media Planner role sits within UMe Digital Marketing team, and will be responsible for the planning and execution of paid digital media strategy. The successful applicant will create digital media campaigns from top to bottom, track results and tweak campaigns on the fly as appropriate. This role will require an individual who is able to speak the language of UMe artists and who is also a native user of a myriad of digital, social and ad platforms.

The successful applicant will be expected to collaborate with other members of the Digital Marketing, Marketing, and Senior Management teams, as well as other departments within the company as appropriate. As such, this role requires an expert communicator who is skilled at creating actionable reports and communicating return on investment from all projects to the company's leadership team. This person should be a self-starter who is confident in their ability to make changes and improve their plans as new data and marketing opportunities present themselves. They should not be afraid to challenge conventional media buying strategies and tactics in an ever-changing landscape, and should be prepared to back up their creative instincts and ideas with supporting analysis.
Job Functions:

  • Responsible for all of UMe digital media buys across various DSPs, native, and programmatic platforms.
  • Handle the buying of all day-to-day deliverables and maintenance of media campaigns.
  • Assist in the development of media program strategies, analysis, and reporting. 
  • Aid in educating the digital & marketing teams on best-practices and data driven techniques.
  • Work with the marketing team to understand campaign goals and audience.
  • Liaise with creative team to develop media strategies and campaigns.
  • Make decisions on the best form(s) of media for specific campaigns.
  • Undertake research and analyse data using internal data sets.
  • Educate and share learnings with marketing teams.
  • Identify target audiences and analyze their characteristics, behaviors, and media habits.
  • Present proposals and schedules to internal stakeholders.
  • Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
  • Proofread advertisement content before release.
  • Evaluate the effectiveness of campaigns in order to inform future campaigns.
  • Adapt effective media plans based on digital budgets.
  • Create custom audiences, book and optimize campaigns in Facebook, Spotify, Instagram, Snapchat, Twitter, Google Adwords and more.
  • Navigate, explore, and execute programmatic and native campaigns.
  • Job Requirements:

    Skills/Abilities:

  • Proficient communicator with excellent copywriting skills.
  • Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
  • Dependable, team player able to work independently and in groups with people of all backgrounds.
  • Passionate music fan with a strong affinity toward hip hop, pop, R&B.
  • Experience:

  • 3-5 years' experience as a media planner/media buyer.
  • Experience with Google Adwords, Facebook Business Manager, Twitter, Instagram, Snapchat, Spotify and more.
  • Quantitative/Analytical skills including experience with media forecasting and analysis.
  • Familiarity/experience with Google Analytics, Target Group Index, ComScore, Tableau, and Sysomos.
  • Programmatic experience.
  • Education:

    • Degree in Marketing or an equivalent college diploma/certificate.

    Universal Music Group is an Equal Opportunity Employer.

    Disclaimer:

    This job description only provides an overview of job responsibilities that are subject to change.


    Read Full Job Description

    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • .NETLanguages
      • C#Languages
      • JavaLanguages
      • JavascriptLanguages
      • PHPLanguages
      • PythonLanguages
      • ScalaLanguages
      • SqlLanguages
      • SwiftLanguages
      • jQueryLibraries
      • AngularJSFrameworks
      • ASP.NETFrameworks
      • SparkFrameworks
      • SpringFrameworks
      • AccessDatabases
      • HiveDatabases
      • Microsoft SQL ServerDatabases
      • MySQLDatabases
      • OracleDatabases
      • SAP HANADatabases
      • Google AnalyticsAnalytics
      • IllustratorDesign
      • PhotoshopDesign
      • SketchDesign
      • ConfluenceManagement
      • JIRAManagement
      • DrupalCMS
      • WordpressCMS
      • SalesforceCRM
      • Constant ContactEmail

    Location

    UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles
    21301 Burbank Blvd, Woodland Hills, CA 91367

    What are Universal Music Group Perks + Benefits

    Universal Music Group Benefits Overview

    You’ll experience the following perks as a full-time UMG employee...

    • Competitive Benefits – Your comprehensive benefits package will offer Medical, Dental, & Vision, as well as 30+days of PTO, a 401k savings plan with company match, & more.
    • Employee Development – We’re invested in growing your career within UMG. Your engagement in L&D programs will help expand your skill set. Also, you’ll be the first to be considered when new roles open.
    • Culture and Environment – You’ll enjoy our branded offices that feature UMG artists and music 24/7, employee lounges complete with video games, musical instruments, couches, free soda and coffee, free merchandise, & more.
    • Social Responsibility – Your good works and engagement in various causes will be amplified by UMG’s donation-match programs, strengthening our impact throughout the world.

    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability Insurance
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Pet Insurance
    Wellness Programs
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Performance Bonus
    Child Care & Parental Leave Benefits
    Remote Work Program
    Vacation & Time Off Benefits
    Paid Holidays
    Paid Sick Days
    Perks & Discounts
    Casual Dress
    Company Outings
    Game Room
    Stocked Kitchen
    Parking
    Recreational Clubs
    Relocation Assistance
    Fitness Subsidies
    Professional Development Benefits
    Job Training & Conferences
    Tuition Reimbursement
    Diversity Program
    We are an equal opportunity employer and value diversity in our company.
    More Jobs at Universal Music Group67 open jobs
    All Jobs
    Finance
    Data + Analytics
    Dev + Engineer
    HR
    Internships
    Legal
    Marketing
    Operations
    Product
    Project Mgmt
    Sales
    Content
    Sales
    new
    Santa Monica
    Sales
    new
    Santa Monica
    Content
    new
    Santa Monica
    Marketing
    new
    Hollywood
    Operations
    new
    Los Angeles
    Operations
    new
    Santa Monica
    Marketing
    new
    Santa Monica
    Data + Analytics
    new
    Santa Monica
    Finance
    new
    Los Angeles
    Product
    new
    Santa Monica
    Marketing
    new
    Hollywood
    Content
    new
    Los Angeles
    Operations
    new
    Los Angeles
    Data + Analytics
    new
    Los Angeles
    Internships
    new
    Los Angeles
    Content
    new
    Santa Monica
    Finance
    new
    Los Angeles
    Content
    new
    Santa Monica
    Internships
    new
    Santa Monica
    Data + Analytics
    new
    Los Angeles
    Internships
    new
    Santa Monica
    HR
    new
    Los Angeles
    Finance
    new
    Santa Monica
    Operations
    new
    Los Angeles
    Operations
    new
    Santa Monica
    Data + Analytics
    new
    Santa Monica
    Data + Analytics
    new
    Santa Monica
    Marketing
    new
    Santa Monica
    Marketing
    new
    Santa Monica
    Product
    new
    Santa Monica
    Marketing
    new
    Santa Monica
    Project Mgmt
    new
    Santa Monica
    Marketing
    new
    Santa Monica
    Data + Analytics
    new
    Los Angeles
    Operations
    new
    Santa Monica
    Finance
    new
    Los Angeles
    Operations
    new
    Hollywood
    Data + Analytics
    new
    Los Angeles
    Operations
    new
    Los Angeles
    Operations
    new
    Santa Monica
    Marketing
    new
    Santa Monica
    Finance
    new
    Los Angeles
    Content
    new
    Santa Monica
    Marketing
    new
    Hollywood
    Marketing
    new
    Santa Monica
    Content
    new
    Santa Monica
    Data + Analytics
    new
    Los Angeles
    Internships
    new
    Los Angeles
    Internships
    new
    Los Angeles
    Internships
    new
    Los Angeles
    Content
    new
    Santa Monica
    Operations
    new
    Los Angeles