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Digital Media Planner

| Santa Monica

Job Summary:
The Digital Media Planner role sits within UMe Digital Marketing team, and will be responsible for the planning and execution of paid digital media strategy. The successful applicant will create digital media campaigns from top to bottom, track results and tweak campaigns on the fly as appropriate. This role will require an individual who is able to speak the language of UMe artists and who is also a native user of a myriad of digital, social and ad platforms.

The successful applicant will be expected to collaborate with other members of the Digital Marketing, Marketing, and Senior Management teams, as well as other departments within the company as appropriate. As such, this role requires an expert communicator who is skilled at creating actionable reports and communicating return on investment from all projects to the company's leadership team. This person should be a self-starter who is confident in their ability to make changes and improve their plans as new data and marketing opportunities present themselves. They should not be afraid to challenge conventional media buying strategies and tactics in an ever-changing landscape, and should be prepared to back up their creative instincts and ideas with supporting analysis.
Job Functions:

  • Responsible for all of UMe digital media buys across various DSPs, native, and programmatic platforms.
  • Handle the buying of all day-to-day deliverables and maintenance of media campaigns.
  • Assist in the development of media program strategies, analysis, and reporting. 
  • Aid in educating the digital & marketing teams on best-practices and data driven techniques.
  • Work with the marketing team to understand campaign goals and audience.
  • Liaise with creative team to develop media strategies and campaigns.
  • Make decisions on the best form(s) of media for specific campaigns.
  • Undertake research and analyse data using internal data sets.
  • Educate and share learnings with marketing teams.
  • Identify target audiences and analyze their characteristics, behaviors, and media habits.
  • Present proposals and schedules to internal stakeholders.
  • Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
  • Proofread advertisement content before release.
  • Evaluate the effectiveness of campaigns in order to inform future campaigns.
  • Adapt effective media plans based on digital budgets.
  • Create custom audiences, book and optimize campaigns in Facebook, Spotify, Instagram, Snapchat, Twitter, Google Adwords and more.
  • Navigate, explore, and execute programmatic and native campaigns.
  • Job Requirements:

    Skills/Abilities:

  • Proficient communicator with excellent copywriting skills.
  • Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
  • Dependable, team player able to work independently and in groups with people of all backgrounds.
  • Passionate music fan with a strong affinity toward hip hop, pop, R&B.
  • Experience:

  • 3-5 years' experience as a media planner/media buyer.
  • Experience with Google Adwords, Facebook Business Manager, Twitter, Instagram, Snapchat, Spotify and more.
  • Quantitative/Analytical skills including experience with media forecasting and analysis.
  • Familiarity/experience with Google Analytics, Target Group Index, ComScore, Tableau, and Sysomos.
  • Programmatic experience.
  • Education:

    • Degree in Marketing or an equivalent college diploma/certificate.

    Universal Music Group is an Equal Opportunity Employer.

    Disclaimer:

    This job description only provides an overview of job responsibilities that are subject to change.


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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
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      • PHPLanguages
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    Location

    UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

    An Insider's view of Universal Music Group

    What’s the vibe like in the office?

    Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

    Laurent Burte

    Enterprise Portfolio Management Project Manager

    How do you collaborate with other teams in the company?

    Our team serves departments across the company by provide feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

    Ashia Coleman

    Junior Windows Systems and Application Administrator

    What makes someone successful on your team?

    Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

    Todd Hancsicsak

    Director, Rights & Repertoire Technology

    What does your typical day look like?

    There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

    Gauri Gohokar

    Project Manager

    What are Universal Music Group Perks + Benefits

    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability Insurance
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Pet Insurance
    Wellness Programs
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Vacation & Time Off Benefits
    Paid Holidays
    Paid Sick Days
    Perks & Discounts
    Casual Dress
    Game Room
    Parking
    Fitness Subsidies
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