Digital Media Operations Specialist

| Santa Monica

At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!

 What You’ll Do:

Consumer Responsibilities: 

  • Responsible for end-to-end online paid digital campaigns across multiple platforms

    • Buying via DSPs, AdWords, Facebook, LinkedIn

    • Uploading/trafficking ads using Google Campaign Manager

  • Provide ongoing reporting and media optimization recommendations

  • Maintain best practices across all campaigns

  • Outline testing roadmap for paid channels to evaluate: creative, audience, frequency, budget allocation and bid strategies

  • Ensure proper tracking and work closely with analytics to launch new tags and tracking as-needed

  • Work closely with Business Analytics team on key projects for the business.

  • Identify areas of growth or potential tests/beta opportunities

  • Create PPT dashboards for analytics and insights 

  • Provide insightful and actionable learns from campaigns 

  • Regularly monitor and reconcile campaign delivery

  • Adjust rotations to ensure creative weighting and flighting are at peak levels

  • Ensure campaigns deliver on pace and in full

  • Ensure budgets and campaigns are pacing accordingly

  • Collaborate with key agency partners to ensure the flawless execution of digital media campaigns

  • Support creative coordination where identified as necessary by the Director of Integrated Marketing 

Business to Business Responsibilities: 

  • Work as part of the brand marketing team and focus your efforts on helping grow the Edmunds business on both B2B and B2C

  • Place ads for B2B directly with publishers and via predetermined platforms

  • Work with the creative team to optimize creative per key insights/findings

  • Work with the B2B Manager to identify new ways to place or reach targeted audiences

  • Develop and execute audience growth plans via manual or preset tacks

  • Coordinate or support B2B tasks as needed 

What You Need:

  • Understanding of digital marketing and operations

  • Bachelor’s degree

  • 3-5 year of experience in Digital Media Operations role (agency side a plus)

  • Experience with ad serving platforms, such as DCM, OAS, DFA, PointRoll, Sizmek, Mail Chimp

  • OEM vertical experience is a plus

  • Strong critical thinking and proactive problem solving skills

  • Experience with Microsoft Office Suite, particularly in Excel and PowerPoint

  • Ability to work in a fast-paced environment, multi-task and prioritize accordingly to deliver on multiple projects over multiple timelines with flawless customer-centric focus

  • Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple brands

  • Impeccable written and verbal communication skills a must

  • Must be a self-starter, able to work independently and in a team environment

  • Knowledge of basic HTML

  • Experience with programmatic and paid search marketing a plus

  • Experience with web analytics tools a plus, such as Floodlight Tags, Google Analytics, WebTrends, Omniture, Google Tag Manager

 Working @ Edmunds.com:

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!


Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.


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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDatabases

Location

Conveniently located at the Colorado Center, near the intersection of Cloverfield and Colorado.

An Insider's view of Edmunds

What’s the vibe like in the office?

This is not your average corporate office. Everyone is friendly and welcoming. While we're here to get work done, not everything is all business. People here understand the importance of human relationships. Not only are we co-workers, but many of us are also friends, close ones even. To top it off, our office is fun and encouraging to take breaks!

Denise

Technical Lead

What does your typical day look like?

Each day I start by building the Edmunds story from the ground up. Using our own unique reporting tools and in collaboration with our product, analytics and marketing team, I can speak to the value of Edmunds. Once this information is complied, I head out to meet with our dealer partners to go over program results, listen, assess their needs.

Chantal

Account Executive, Major Accounts

What makes someone successful on your team?

I have grown more here than any other company. I am fortunate to have had the opportunity to move between several teams. Each time, it challenged me to pick up new skills. Edmunds has a culture of continuous learning. In my time here, I have participated in study groups to learn: programming language theory, machine learning, and iOS development.

Carlos

Director, Digital Futures Engineering

How do you empower your team to be more creative?

Great ideas are the heartbeat of the Edmunds editorial team and they can come from anywhere. Everyone is encouraged to contribute and we have regular feature meetings where concepts are presented, discussed and evolved. As Editor-in-Chief, I love to be challenged by an idea and it’s hugely rewarding to see them come to fruition.

Alistair Weaver

V.P., Editorial and Editor in Chief

How has your career grown since starting at the company?

I joined Edmunds as an IT manager. Now, I manage a team of 100 employees supporting our B2B dealer business. In 18 years, I have grown beyond my own expectations. From the moment I joined the company, each of my professional needs were met. Continued learning, peer support, skills development and opportunities for advancement greet me every day.

Katti

V.P., Dealer Operations

What are Edmunds Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Promote from within
Mentorship program
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