Digital Marketing Specialist

| Santa Monica
We are a 200+ person team funded by top-tier firms, based in Santa Monica, CA with satellite offices in San Francisco. We are a low-key but tight-knit group of hard-working people working to fix America's broken healthcare system. Americans spend over $400 billion per year on prescriptions and too many people simply can't afford the medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better every day.
About the Role
GoodRx is looking for an enthusiastic digital marketer to join the digital marketing team and drive customer acquisition via paid search and mobile app marketing. This involves, but is not limited to, managing and optimizing paid search campaigns, management and optimization of mobile app user acquisition campaigns, and conducting ad-hoc reporting and quantitative analyses. The ideal candidate will have a strong knowledge of paid search and online media, advanced-level Excel skills, and strong attention to detail.
Responsibilities:
  • Work in tandem with senior team members to manage paid search campaigns (Google, Bing & Yahoo), ad groups, keywords and ads using platform interfaces, Kenshoo Search, desktop editor tools, and Excel bulksheets
  • Manage mobile app user acquisition campaigns through platforms such as Apple Search Ads and Google UAC
  • Efficiently manage campaigns to a monthly advertising budget to maximize return while scaling campaigns in a direct-response business model
  • Develop and implement A/B test planning, execution, and analysis to further improve campaign CTR and conversion rates
  • Leverage data insights and analytics for optimization opportunities and implement strategic bid adjustments to improve channel CAC
  • Ownership of other ad-hoc projects as assigned
  • Staying up-to-date with best practices in the paid search, mobile app advertising, and online media landscape
Skills & Qualifications:
  • 1-3 years’ experience managing paid search accounts across Google Ads (AdWords), Microsoft Ads (Bing), and Verizon Media (Yahoo/Oath) totaling $100k+ in monthly ad spend
  • Experience managing user acquisition campaigns for mobile apps (iOS and Android) with Apple Search Ads and Google UAC preferred.
  • Familiarity with Google Analytics, link tracking, conversion pixels/tags, and online attribution concepts.
  • Experience utilizing third-party PPC management platforms such as Kenshoo Search, Marin Software, Acquisio, etc.
  • Experience utilizing mobile app attribution platforms such as AppsFlyer, Branch, Kochava, Adjust, Tune, etc.
  • Advanced-level Excel skills, including, but not limited to, knowledge of V-lookup, pivot tables, and other time-saving formulas
  • Google Ads/AdWords Certification, Bing Ads Accredited Professional a plus
  • Motivated self-starter with clear communication skills and the ability to move and pivot in a fast-paced environment
  • Bachelor’s degree required
About GoodRx
GoodRx is America’s leading prescription price transparency platform. More than 8 million people use the GoodRx website and our mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others.
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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Director of HR

What makes someone successful on your team?

Willingness to reach out and ask for help when needed, as well as a desire to offer new ideas and implement them when the opportunity arises.

Justin Kinney

Senior Proofreader

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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