Digital Marketing Specialist
Greater LA Area
Onpoint Global / BV Media is looking for an Email Marketing / Digital Marketing Specialist with a strong background in email operations and campaign management. The ideal candidate will be comfortable editing and preparing HTML templates and will be responsible for the proper deployment of messaging while maintaining brand consistency and enforcing best email practices. Experience with ESP's, Tracking platforms, and/or MTA's a plus. You’ll be part of talented group of professionals to ensure timely execution for high volume email program. You will use your enthusiasm in email marketing and attention to detail to resolve errors, troubleshoot problems, and improve the email operations process.
• Place orders for products.
• Design and write press releases.
• Develop a personalization strategy.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
• Maintain best practices and operating principles for driving email traffic and revenue in line with the Email Plan.
• Suggest new ways to improve and innovate our email marketing efforts
• Setup, manage and deploy A/B and multivariate testing initiatives and report results to key decision makers
• Monitor campaigns to ensure consistency across all major email providers (Oath, Gmail, Microsoft, etc.)
• Analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to management team and strategic partners as needed
• Take on new email marketing initiatives as the business grows and needs arise
• Participate in planning and facilitating the execution of daily marketing emails inclusive of test versions and trigger programs.
• Stay informed with email best practices, strategies and industry standards.
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