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Digital Marketing Manager

| El Segundo
Safer Students. Better Learning. At GoGuardian, we work hard to help K-12 educators understand learning and equip them with the tools they need to help their students thrive. From cloud-based filtering and self-harm alerts to teacher/student chat and screen-sharing, GoGuardian’s software helps integrate technology with classroom instruction to improve learning.
As the Digital Marketing Manager at GoGuardian, you’ll plan, develop, implement, track and optimize our B2B digital marketing campaigns. Reporting to and working closely with the Director of Demand Generation, you’ll know which digital channels are best to reach the targeted audience and will work closely with internal marketing and sales teams to create digital marketing solutions that support the goals of increased awareness, lead generation, lead conversion, and brand recognition.
In this role your project management skills and the ability to track many moving parts is essential. Here’s some of what you’ll be doing in this hands-on role:

eMail Marketing:

  • Build, implement and execute an effective lifecycle email marketing program: strategy, calendaring, trafficking, monitoring, optimization, reporting and analysis
  • Work with marketing operations lead on day-to-day management of email marketing including: building workflows, creating emails, QA, deployment, customer/list segmentation, etc.

Analytics and Reporting

  • Leverage data to measure, analyze and report on campaign & channel performance, using the data to quantify impact, drive improvements and increase conversion rates
  • Develop dashboards that provide actionable insights on marketing efforts and user acquisition

Marketing Automation / LeadGeneration

  • Drive the targeting and customer segmentation for digital campaigns
  • Develop campaigns in marketing automation platform (Pardot) including landing page development, call-to-actions, forms and nurture workflow
  • Match workflow logic to buying journey and target audience intel to drive engagement and conversion

SEO / Website

  • Work in CMS with web development lead to update content (e.g., product pages, landing pages and blog) and determine information architecture, linking strategies and metadata to support content optimization and user experience initiatives
  • Continuously develop SEO strategy and tactics for greater online authority and online publisher advertising opportunities

Online Advertising

  • Plan and execute all web, Google AdWords, Google Analytics, Paid Social ads and Retargeting
  • Advertising budget management

Qualifications

  • 3-5 years related experience in B2B, SaaS technology marketing
  • Solid understanding of digital marketing strategies, tools and tactics across a broad range of channels
  • Proven experience working with digital marketing and analytics tools including CRM programs and marketing automation platforms (Salesforce, HubSpot, Pardot, Marketo, etc.)
  • Solid understanding of core SEO principles and experience working with 3rd party tools (Moz, SEMRush, Keyword Finder); knowledge of test and learn practices a plus (A/B Testing, Multivariate Testing, etc.)
  • Strong hands-on experience in eMail marketing including eMail development, list management, testing and deliverability best practices
  • HTML experience to implement emails, forms, links, etc. Experience with CSS a plus!
  • Comfort with being project-flexible in a startup / hyper-growth environment
  • Stellar project management and prioritization skills
  • Highly collaborative with an affinity for building relationships across teams including staff, external agencies, and vendors
  • Expert in Google Analytics

Join us in our mission to provide students with a safe and stimulating learning environment! At GoGuardian, you’ll get to work with interesting and motivated people and solve challenging problems in a great environment. If you’re passionate about protecting and cultivating a generation of learners, this is a great opportunity for you! At GoGuardian, we pride ourselves on bringing the very best talent to empower millions of student lives in the most impactful way.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

200 N Sepulveda Ave, El Segundo, CA 90245

An Insider's view of GoGuardian

What are some social events your company does?

We love hanging out together here at GoGuardian and have a different social event almost every week! We’re not short on company events like Oscar viewing parties, basketball or crafts club and Harry Potter birthday celebrations. We also love smaller team events and have done everything from ice skating to biking on the beach to Korean BBQ /karaoke!

Tamar

Business Analyst

What's the biggest problem your team is solving?

Our vision brings tall challenges; one of which is finding ways to sift through nearly insurmountable amounts of data, finding the important nuggets of information, then surfacing it to the right people. By using a combination of machine learning and cutting-edge data science (really), we're building better products for our users.

Zach

Senior Designer

What are some things you learned at the company?

One of GoGuardian's core values is to experiment and learn. I think the engineering team embodies this well, and one skill I have learned is to be open to all the learning opportunities available and not be afraid to try new things.

Melinda

Software Engineer

What's something quirky about your company?

Being a company geared towards improving education it’s only fitting that we embrace the theme of the most magical school on the face of the Earth. Of course I’m referring to Hogwarts School of Witchcraft and Wizardry. There’s nothing like wrapping up a game of Fifa in the Forbidden Forest and then jumping into a meeting in the Ministry of Magic.

Cole

Sales Operations Specialist

What are GoGuardian Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Relax, recharge, and refresh with weekly yoga classes & guided aromatherapy meditation. Whether you're a golfer or a gamer (or both), there's probably a weekly activity with your name on it.

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