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Demand Generation Marketing Manager

| Marina Del Rey & Playa Vista

 

We are for a looking for a talented, strategic thinker to develop demand programs and drive pipeline for our business. This role is for a professional that can build integrated programs. As the Demand Gen lead, you will work closely with our internal eng team, agency partners, and vendors to drive leads for our sales team. You have deep experience in SEO and SEM, a proven growth hacker, and driven to win in the market. We are a startup that is still proving out what delivers for us. If you’ve built high yield, engaging and integrated demand programs that your sales team raves about we should talk.

 

What You’ll Do:

  • Develop lead gen and growth utilizing SEO, SEM, blog, email, and social through testing and experimentation
  • Build segmentation strategies to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
  • Partner closely with the marketing team to ensure proper messaging, timing and execution of one-off and always on marketing programs across email, web personalization, advertising, content syndication.
  • Use the latest in account-based marketing technology to build multi-channel campaigns targeting key user segments
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership

 

More About You

  • Comprehensive understanding of lead generation best practices and industry trends
  • Passionate about developing full funnel marketing campaigns that are executed cross-channel, with a focus on digital and content marketing
  • Exceptional program management and communication skills and have shown success working across sales, marketing and technology team
  • Highly analytical and metrics driven. You live for the data
  • Develop a deep understanding of our product, our target audience and their buyer’s journey
  • Combine analytical thinking with storytelling to identify and engage the right leads, rather than simply flooding the top of the funnel.
  • Execute cross-channel promotion plan for our target audience (email, multiple digital channels, off-net advertising, etc.)
  • Partner with other members of the marketing team to run marketing campaigns through our systems (e.g. Marketo and Salesforce), and subsequently measure campaign effectiveness
  • Proactively engage with the sales team to coordinate, communicate, and optimize the impact of your marketing activities
  • Test and measure everything – subject lines, messaging, offers
  • Note: you will “own” all of the components of the strategy, and actively partner with marcom, digital and events to ensure that your strategy comes to life across all touchpoints.

 

Qualifications

  • 5+ years of marketing experience
  • 2+ years Acquisition/ Demand Gen
  • BA/BS degree in marking or related field
  • Self-starter who owns his/her own success metrics and takes projects from start to finish.
  • Highly creative problem-solver but also process-oriented and data-driven
  • Teamwork skills a must, proven ability to manage external resources and relationships while collaboration with other teams in the company
  • Bonus skills: HTML/CSS, Adobe Creative Suite, Optimizely, Appcues, Mixpanel/GA, familiarity with HubSpot or other CRM systems

 

ABOUT CREXi

CREXi is the fastest-growing Commercial Real Estate (CRE) marketplace bringing CRE stakeholders together. CREXi’s technology streamlines every aspect of CRE transactions, addressing the complex and demanding needs of industry professionals and their clients to grow their business.

 

CREXi brokers have access to a suite of innovative, easy-to-use tools to manage the entire sales process from listing to close within the platform. With an extensive network of qualifies buyers and principals who visit the platform, CREXi gives brokers the ability to find, manage and qualify leads, market their properties with customizable emails, and communicate with interested parties through in-app messaging. CREXi buyers can browse through thousands of properties with smart search filters, view due diligence documents, schedule in-person tours, submit digital LOIs, offers and much more.

 

CREXi was founded in January 2015 and launched its online platform 10 months later in October 2015. There are currently 50 people on the CREXi team and we are growing rapidly. Our team has a diverse set of backgrounds including commercial real estate, technology, social media, finance, marketing, data and analytics. We believe in a transparent culture and encourage our employees to think of new solutions, take risks, work hard and embrace ownership.

 

CREXi is headquartered in Marina Del Rey, California.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • IntercomEmail
    • SendGridEmail

Location

We are located in trendy Marina del Rey/Venice. With plenty of restaurants, shopping, and the beach nearby, we cannot ask for a better location!

An Insider's view of CREXi

How would you describe the company’s work-life balance?

CREXi's work-life balance is ideal in my opinion. The expectation is to come in, put in the time and get your job done. There are high job expectations for each role. I enjoy that we have unlimited vacation and we get to leave early on Friday every once in a while. I believe having a great work-life balance is key to having happy employees.

Roger

Asset Manager

What does your typical day look like?

There is no such thing as a typical day in my role. I take each day as they come and they are all very different. For the most part, my days are centered around ensuring everyone is working towards the same common goal of converting brokers, bringing in new brokers and helping one another grow professionally.

Doug

Head of Sales

What makes someone successful on your team?

High work quality, excellence in your daily tasks, leading by example, and taking the initiative to go above and beyond when it's needed.

Suzie

Design Director

How do you make yourself accessible to the rest of the team?

I have an open door policy. I also like to walk around the office regularly and chat with the team. We also do monthly company-wide meetings. Another way I make myself accessible is by doing brown bag lunches with employees.

Mike

CEO

What’s the vibe like in the office?

Welcoming and professional. Everyone is here to work hard and make CREXi the best. At the same time, the atmosphere itself is casual.

Sarah

Senior Designer

What are CREXi Perks + Benefits

CREXi Benefits Overview

Our employees are our most important asset. So we offer employees an attractive and competitive benefits and perk! We want our employees to be excited to be part of the CREXi team.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
CREXi's Flexible Spending Account (FSA) helps employees cover out-of pocket medical benefits with pre-tax contributions of up to $2,650 annually.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Employees can choose to purchase life insurance through the CREXi plan.
Retirement & Stock Options Benefits
401(K)
We are going to be rolling out a 401(k) plan later this year.
Company Equity
CREXi offers stock options through its option plan to certain employees.
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
CREXi offers unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
CREXi's unlimited paid vacation policy allows employees to take as many days off as they need, providing they comply with a 2-week notice policy and get manager approval.
Paid Volunteer Time
Paid Holidays
CREXi offers all employees paid time off to observe major holidays.
Paid Sick Days
CREXi offers paid sick days as required by California law.
Perks & Discounts
Beer on Tap
Casual Dress
Our casual dress code includes jeans, t-shirts and flip-flops every day of the week. Employees are expected to dress more formally as needed for meetings with external parties.
Company Outings
We believe that employees should also connect outside of the office. Throughout the year, we do team outings. Our most recent outing was the first annual CREXi games.
Stocked Kitchen
We have a well stocked kitchen included unlimited snacks, coffee, tea and other beverages.
Some Meals Provided
We provide breakfast and lunch regularly to employees. Some lunches have theme like Cinco de May. On other occasions, we provide lunch just because it is a Friday in July!
Happy Hours
Parking
We provide parking for employees in front of our building and in a lot nearby.
Pet Friendly
Professional Development Benefits
Job Training & Conferences
We offer training programs to all employees, including sales, management and leadership development, as well as an annual budget for attending industry conferences for certain employees.
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