D2C Marketer

| Greater LA Area

Fame House, a Universal Music Group company, is looking for a D2C Marketer to join our team in Philadelphia, PA. The D2C Marketer will work with our D2C Marketing and Creative Departments to strategize, manage, and execute digital campaigns for our clients' e-commerce releases and promotions. You will have the opportunity to work with some of the most successful artists and entertainment companies in the world.

Founded in January 2011, Fame House is an award-winning digital strategy agency with offices in Philadelphia, New York and Los Angeles that's built to uniquely serve the needs of the modern music industry. Fame House's early foresight into crafting services around the new opportunities of connecting artists and fans online led them to help establish a new key role within the music ecosystem serving artists alongside labels, management companies, event companies and agents.

Job Functions:

  • Communicate with the client to facilitate their marketing and creative needs around e-commerce (D2C) launches and promotions.
  • Curate and assist with the design process of visual assets for D2C marketing campaigns.
    • Work directly with Creative Department to create and finalize campaign creative assets.
  • Draft and coordinate email marketing campaigns for clients.
  • Assist photographer in studio and on site for product and look book photography.
  • Audit and optimize clients' stores on an on-going basis.
  • Help to compile reports on campaign and overall store performance.
  • Assist with administrative tasks for accounts and internally for the D2C Marketing department.
  • Conduct market research specific to client or project needs.
  • Contribute ideas to marketing plans for upcoming client campaigns (music releases, product launches, holidays, etc.)
  • Keep abreast of evolving music industry, e-commerce, and digital marketing technologies.
    • Research new trends and technologies on an ongoing basis, particularly as related to ecommerce.
    • Experiment with new tools and technologies as suitable for D2Cdepartment's needs.
  • Write and execute content for specific client social channels as needed.
  • Execute community management across client social channels.
    • Monitor social posts and overall channel optimization as related to store campaigns and promotions.

Job Requirements:

Skills/Abilities:

  • Strong verbal and written abilities.
  • Attention to detail; must be extremely detail-oriented.
  • Highly organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously.
  • Self-starter attitude capable of owning important responsibilities and seeing them through to completion.
  • Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines.
  • Flexible and able to adapt to changing client needs in a fast-paced environment.
  • Drive and confidence to learn and take on new challenges.
  • Strong knowledge of social media, emerging platforms, and associated marketing tools, particularly within the e-commerce and music industries.
  • Passion for D2C marketing and the e-commerce industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.
  • Familiarity with email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), e-commerce platforms (e.g. Shopify, Magento).

Experience:

  • 1-2 years experience in a digital marketing position, preferably within the music or e-commerce industries (internship experience included).
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc. is a major plus.
  • Basic HTML, Photoshop, and Basecamp experience is a plus.

Education:

  • Bachelors Degree required.
  • Coursework in marketing, music business, or a related field preferred.

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • PHPLanguages
    • PythonLanguages
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    • ConfluenceManagement
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    • DrupalCMS
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    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
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