Customer Acquisition Associate

| Greater LA Area
The Customer Acquisition Expert is a Hawke Media associate who is responsible for generating leads and increasing revenues for Hawke Media. Their ultimate objective is to grow and scale the agency’s paid social and paid search accounts by driving a low cost per lead and cost per client acquired while increasing paid media spend. They should demonstrate excellent critical thinking and communication skills along with proficiency in digital paid social and paid search platforms in order to evaluate the most efficient paid media solutions to achieve the agency’s acquisition objectives.

Responsibilities:

  • Expert proficiency in Facebook advertising (Ads Manager), Google AdWords, and Google Analytics. 
  • Prior experience in Twitter and LinkedIn advertising strongly preferred. 
  • Strong understanding of digital media platform ecosystem. 
  • Ability to develop, launch and maintain campaigns for both prospecting and remarketing autonomously in Facebook Ads Manager and Google AdWords.
  • Strong ad copywriting skills that abide by best practices.
  • Ability to craft appropriate and engaging ad copy for campaigns at each stage of the eCommerce marketing funnel. 
  • Strong understanding of bidding and optimization best practices across Facebook and AdWords campaigns at each stage of the eCommerce marketing funnel. 
  • Applying the correct campaign objectives, budget, bids, and optimization for ad delivery for prospecting and remarketing campaigns that will drive outcomes at the lowest cost. 
  • Uses appropriate bid strategies to ensure ad delivery and maximize conversions at the most efficient rate.
  • Continuously monitor, identify and improve all three components of the AdWords quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
  • Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more. 
  • Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized 
  • Potent reporting and analytical skills in Ads Manager, AdWords and Google Analytics.
  • Can identify strongest performing campaigns in Google Analytics by assessing metrics such as bounce rate, time on site, value/session, average order value and eCommerce conversion rate. 
  • Ability to diagnose target audience and consumer trends via analysis in Ads Manager, AdWords and Google Analytics based on demographic, device, and performance breakdowns.
  • Uses top conversion paths, multi-channel funnels, and attribution models in Google Analytics to generate insights from paid media campaigns to optimize account spends and effectively allocate budget towards efforts that are producing outcomes against account objectives.
  • Assure conversion tracking is QA’ed within AdWords to track all pertinent events within the sales funnel 
  • Can effectively develop and launch A/B tests and landing page tests under campaigns with a clear objective in terms of measurement and next steps after concluding the test.

Skills and Experience:

  • Bachelor’s degree or equivalent
  • Google Analytics certification a plus
  • Can effectively collaborate in a team environment
  • Strong work ethic
  • 1+ years of related work in media planning, buying, and/or analysis with budgets exceeding $100k annually.
  • Proficiency in Microsoft Office Suite and Google Drive.
  • Integrity and optimism, regardless of the situation.
  • Strong understanding and application of scientific theory (hypothesis, test, analyze, conclusion, reiterate, optimize) that is prevalent in across campaign execution to design tests, measure and compare outcomes, and drive performance.
  • Positive attitude at all times, can take constructive criticism and feedback towards behaviors and work quality from management and teammates and independently course correct. 
  • Aware and knowledgeable of emerging industry trends, new paid media platforms, platform features (e.g. automation and dynamic executional capabilities), ad formats, testing methodologies and technical executions. 

What Hawke Offer:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

Read Full Job Description

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

How would you describe the company’s work-life balance?

Hawke is uniquely indicative of the "real" world. You get what you put in. You aren't micromanaged but are encouraged to be proactive and prevent burnout where you can. It's a really collaborative environment and we all work really hard, but leadership also stresses that when we take that mental break, we really take it.

Lilah Abrams

Account Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie Maher

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce Henley

Strategist

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay Tripode

Head of People Operations

What’s the vibe like in the office?

Hawke is made up of a really diverse group of people from all walks of life, and it's super evident in how we operate. Everyone is approachable and really easy to get along with. It's technically even in our motto,  "Get $#!+ Done, Learn Quickly and Be Cool."

Stefan Kalczynski

Strategist

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
We reimburse up to $1500 toward education in your field
Promote from within

Additional Perks + Benefits

At Hawke Media, we have three simple rules to live by:

Get $#!+ Done
Learn Quickly
Be Cool

This is what drives us to constantly improve as marketers, coworkers, and human beings. It’s why our clients love us and how we earned Glassdoor’s “Best Places to Work” for 2017.

If you think you have what it takes to join the fastest growing digital marketing agency in the country, check out our current openings.

More Jobs at Hawke Media20 open jobs
All Jobs
Design + UX
HR
Internships
Marketing
Operations
Product
Sales
Marketing
new
Los Angeles
Marketing
new
Santa Monica
Internships
new
Los Angeles
Operations
new
Los Angeles
Internships
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Santa Monica
Marketing
new
Los Angeles
Marketing
new
Santa Monica
HR
new
Los Angeles
Design + UX
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Design + UX
new
Los Angeles
Design + UX
new
Los Angeles
Sales
new
Los Angeles
Product
new
Santa Monica