Copywriter - Social Media/Response Advertising

| Greater LA Area

Who we are:

We are the fitness company born from gaming. And we’re on a mission to make more people, more active, more often. We make an at home training game that connects cyclists and runners with each other around the world. Launched from the sunny beaches of Long Beach, CA., the Zwift community is active in 195 countries and growing. We’re endlessly positive, relentlessly inventive, and always looking to improve... wanna join?

Who we're looking for:

An enthusiastic copywriter who can help express Zwift's brand voice in social media and digital advertising.

What you'll do:

  • Create copy for social media posts and digital display advertising based on briefs written by our Marketing & Communications team.
  • Develop quick, with multiple iterations, of copy based on:
    • insights from target groups
    • market and cultural events 
    • A/B testing results
    • media placements
  • Collaborate with Designers to create engaging Marketing and Advertising material with consumer insights at the core.
  • Regularly generate new and unique content ideas for Social Media and Advertising.
  • Edit and proofread material with a fine-tooth comb when needed.
  • Constantly optimize our copy and tone based on test and research results.
  • Work closely with the Social Media team, the Media team (to deliver assets based on media plan), the Project Management team (to respect project deadlines, review and delivery times) and the Group Creative Director, demonstrating ability to take direction and constructive criticism.

What we're looking for:

  • 3+ years experience as a copywriter, ideally from a in-house social media team or a social media creative agency background.
  • Impeccable grammar and spelling.
  • Understanding of all social media and digital formats.
  • Understanding of A/B testing and the related creative needs.
  • A talent for writing short and concise copy that resonates with consumers.
  • Ability to integrate the needs of a global audience and collaborate with team members in our international offices.
  • You are not afraid of fast paced assignments and quick turnaround times.
  • A self-starter and independent problem solver.
  • Ability to manage multiple projects at once.
  • Interest for sport and fitness. Passion for cycling and/or running and/or triathlon is a huge plus.

Top 5 reasons we think you’ll love it here:

  • Fast growing, dynamic environment. Your job will never get boring!
  • Awesome team of talented individuals who love what we do
  • Competitive Benefits (including Medical, Dental, and Vision), including an employee bike program
  • Amazing office location in downtown Long Beach with killer views
  • Did we mention that we ride bikes and run at work?

If you are excited about this role, we strongly encourage you to include a cover letter. We receive a lot of applications, but a well thought out letter introducing us to your skills and personality will stand out among the rest.

Zwift LLC is an Equal Opportunity Employer.

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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • iosLanguages
    • androidLanguages
    • ReactLibraries
    • angularLibraries
    • AngularJSFrameworks

Location

Zwift is on the 18th & 19th floor, overlooking the marina and Queen Mary. You can see from Downtown LA and the Hollywood sign to Catalina island.

What are Zwift Perks + Benefits

Zwift Benefits Overview

Fitness Reimbursement plan- Earn real life cycling and running gear and equipment by participating in the Zwift video game!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
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