College & Lifestyle Marketing Representative - UNITED STATES (Multiple Locations)

| Santa Monica

Universal Music Group's youth marketing division, UMUSIC Experience, is currently seeking College & Lifestyle Marketing Representatives across the US including Austin, Boston, Chicago, Denver, Greensboro, Houston, Los Angeles, Minneapolis, New York, Phoenix, Raleigh, San Francisco, Seattle and other various markets. The UMUSIC Experience reps play an integral role in the development of UMG's artists' careers at all levels. 

The ideal UMUSIC Experience rep is a key tastemaker that is heavily involved in many campus and community activities. They should build and maintain relationships with other trendsetters on campus, at retail shops, and online to maximize exposure and create opportunities for UMG's artists.
The position is an incredible way to learn the landscape of the music business, gain marketing and advertising experience and, most importantly, take that first step in establishing themselves in the music industry.

Job Functions:

  • Create local marketing plans that target the 18-24 demographic that maximize visibility for UMG artists' content, releases, and tour dates
  • Build, maintain and leverage a database of local partners who define and influence culture including promoters, social influencers, writers, the tech community, lifestyle shops, club nights, content creators, and more
  • Establish relationships with activity committees, on-campus clubs, influential leaders, trendsetters and tastemakers in order to secure outlets for artist marketing ideas, events and programs
  • Coordinate local events and content that will be produced by the UMUSIC Experience team
  • Assist with in-store signings, merchandising venues, pop-up events, and store promotions
  • Promote, attend and report on concerts for UMG artists 
  • Pitch artists' content for college and local media (press/radio/blogs) coverage and placement.
  • Scout & submit musical talent for UMG label and publishing signing consideration
  • Prepare recaps that will be distributed to labels, managers, executives, and partners
  • Occasionally work alongside other reps in task forces to build marketing plans and introduces strategies to interact with the 18-24 demographic and grow audience for our artists and content. 
  • Provide constant communication with the management team in Santa Monica, NYC, and Nashville

Job Requirements:

  • The candidate must be an undergraduate with an ideal minimum of two years (four semesters) left before anticipated graduation date - REQUIRED
  • Must be able to work 20 hours per week
  • Must be able to attend shows coming through assigned market
  • Excellent written and communication skills
  • Outgoing creative thinker
  • Great understanding of technology, online marketing, and social networking
  • Ties with school organizations and activities preferred
  • Knowledge and passion of multiple musical genres
  • Video editing and design skills are a plus
  • Strong work ethic and marketing skills required
  • Must have access to reliable transportation, computer and a camera to document work

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

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Paid Holidays
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Perks & Discounts
Casual Dress
Game Room
Parking
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Professional Development Benefits
Tuition Reimbursement
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