Associate Product Marketing Manager

| Greater LA Area

Description

 

As an Associate Product Marketing Manager you will help drive LegalZoom’s growth by shaping product vision and consumer perception within our business services line. You will collaborate with cross-functional departments to design, develop, launch, and grow our services and customer base. You are creative, analytical, and detail oriented with strong communication, relationship building and project management skills. You have an understanding of and experience with marketing, product marketing, digital marketing, product management, sales enablement, and creative campaign management (writing creative briefs and managing project work). You are the kind of person who is eager to roll up your sleeves, jump in, ask questions, add value, and help the teams you work with achieve great results.

 

What you’ll do: 

  • Support more senior members of the Product Marketing team with a focus on assessing and managing creation of assets needed to support the marketing of our services as well as our partners’ services
  • Create positioning and messaging for consumer and small business products/services that resonate with prospective customers and helps drive growth
  • Write creative briefs and manage workflow for assets (landers, emails, collateral, ads, etc.)
  • Develop and maintain sales collateral to support sales teams with a focus on acquisition sales
  • Drive go-to-market launches, announcements, and campaigns programs, as needed
  • Help do competitive analysis as needed within the organization
  • Assist in the creation of customer touchpoint maps, documenting all the communication touchpoints (phone, email, SMS, etc) that a customer experiences for a set of given products/services
  • Influence product strategy, testing, research and content
  • Contribute to market research projects to better understand the market and gather intelligence to help inform product decisions and messaging
  • Surface product opportunities and challenges
  • Support product briefing, exploration, design, and partnership
  • Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, Training & Shared Services, PR, Engineering, Legal and Business Development

 

Qualifications: 

  • At least 1-2 years of Product Marketing experience
  • Excellent communication skills (written and verbal)
  • Experience working closely with product managers and sales teams
  • Experience with nationwide campaigns, communications and go-to-market initiatives
  • Experience working with co-located teams; ability to travel
  • Exposure to product strategy, design and development principles and processes
  • Applied user insights, research and testing to marketing strategy
  • Worked with product, creative, sales, legal, finance, operations, customer service and quality assurance teams

 

Preferred but not required:

  • Pragmatic Marketing Certified

 

LegalZoom is an Equal Opportunity Employer, dedicated to diversity.

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Location

Beautiful downtown Glendale, CA. Tons of restaurants and shopping.

What are LegalZoom Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Perks & Discounts
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