Amazon Marketing Specialist

| Santa Monica
Hawke Media is looking for an Amazon Marketing Specialist to assist in the development and execution of our marketing and campaign efforts. Responsible for leading client communication, strategy, campaign evolution and reporting, we are seeking an extremely driven, quick-learning, and detail-oriented individual.

Responsibilities:

  • Plan, develop, and implement comprehensive paid media strategies to increase sales, visibility, brand recognition, and drive sales across AMS, Seller Central, AMG, AAP, and SEM (i.e. AdWords, Bing, etc.)
  • Conducting competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns.
  • Identifying and selecting the best channel, medium, or ad-unit for an advertising campaign based on an in-depth market analysis (i.e. audience demographics, media usage, ratings, type of content in a given vehicle, etc.)
  • Monitoring purchased media to ensure that the advertisements appear as planned across publisher sites
  • Using Excel reports, Google Sheets, and 3rd party reporting platforms to compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the client.
  • Performing keyword research and writing ad copy
  • Conducting A/B tests across campaign variables (e.g. ads, landing pages, bidding) to reach the best results
  • Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our clients' websites while maintaining a strong ROI for every client's marketing budget
  • Communicate with the client on a regular basis to report on campaigns and overall account health and provide recommendations to enhance performance
  • Collaborate with internal members across marketing channels to ensure the team is in line with the client's brand, budget, and overall marketing goals
  • Staying informed with eCommerce retail industry best practices, new trends and technologies, marketplaces, and platform updates (e.g. Amazon, eBay, etc.)

Skills and Experience:

  • At least 1 year of eCommerce marketing/sales experience is preferred 
  • Preferred example(s) of success: Helped a client grow their overall profit with eCommerce retail, helped a client reach a target CPO/ROAS, having the numbers to back it all up.
  • Implemented and ran campaigns to sell on Amazon or eBay.
  • AMS, Seller Central, AMG, and AAP experience highly valued.
  • Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, above-the-fold, etc.)
  • Thrives in an autonomous working environment
  • Reliable, takes initiative and finds ways to solve problems independently
  • Passionate about developing knowledge and personal growth in Media Buying
  • Know the basics of media buying from both the client and media buyer’s perspective
  • Comfortable with client-facing work; good communication skills
  • Analytical - able to take data and identify trends, improve performance, solve problems, etc.
  • Quick at learning; attentive to detail
  • Proactive approach. Takes initiative.

Bonus Points:

  • Experience with AdWords, Power Editor, BingAds, Yahoo Gemini, Google Analytics, Google Data Studio, Excel, Shopify and/or Photoshop
  • Digital marketing background

What Hawke offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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Location

2231 S Barrington Ave, Los Angeles, CA 90064

An Insider's view of Hawke Media

How would you describe the company’s work-life balance?

Hawke is uniquely indicative of the "real" world. You get what you put in. You aren't micromanaged but are encouraged to be proactive and prevent burnout where you can. It's a really collaborative environment and we all work really hard, but leadership also stresses that when we take that mental break, we really take it.

Lilah Abrams

Account Manager

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce Henley

Strategist

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay Tripode

Head of People Operations

What’s the vibe like in the office?

Hawke is made up of a really diverse group of people from all walks of life, and it's super evident in how we operate. Everyone is approachable and really easy to get along with. It's technically even in our motto,  "Get $#!+ Done, Learn Quickly and Be Cool."

Stefan Kalczynski

Strategist

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
We reimburse up to $1500 toward education in your field
Promote from within

Additional Perks + Benefits

At Hawke Media, we have three simple rules to live by:

Get $#!+ Done
Learn Quickly
Be Cool

This is what drives us to constantly improve as marketers, coworkers, and human beings. It’s why our clients love us and how we earned Glassdoor’s “Best Places to Work” for 2017.

If you think you have what it takes to join the fastest growing digital marketing agency in the country, check out our current openings.

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