Director of Revenue and Growth

| Pasadena

Spokeo is seeking a Director of Revenue & Growth to join us in Pasadena, CA. Spokeo builds innovative products that make your world more transparent. We help you know the people around you better so you can be more connected, more protected, and trust a little easier.

Spokeo reconnects friends, reunites families, uncovers catfishers, prevents fraud, stops criminals, and more. With over 12 billion records and 18 million monthly visitors, our team of only 200 tackles Facebook-sized challenges and pushes the limit of Amazon's cloud.

As the Director of Revenue & Growth, you will be responsible for constant A/B testing, funnel optimization, marketing creatives, acquisition user experience, payment and pricing, and other product marketing activities that maximize our revenue. You will oversee the Product Marketing team, work closely with the Product, Analytics, and Acquisition teams, and report directly to the CEO.

Your Responsibilities Will Include:

  • Product Experience for User Acquisition 
    • Be responsible for product experience from the top of the marketing funnel to payment
    • Identify, segment, and define the product experience and product mix for each market
    • Design, manage, and analyze constant A/B tests of user experiences, including but not limited to landing pages, search results page, and payment experiences
  • Ad Creatives
    • Come up with new ad creatives every week, including but not limited to text ads, image ads, social ads, advertorials, content marketing, and video ads
    • Manage, improve, and scale the process of creating new ads and marketing assets
    • Manage and scale the content calendar and content marketing
  • Pricing Strategy
    • Design, manage, and analyze constant A/B tests for prices and promotions
    • Define and execute a pricing strategy that aligns with the company’s long-term objective
  • Placement & Distribution
    • Identify and evaluate the effectiveness of various marketing channels, including but not limited to SEM, SEO, Display, Social, Affiliate, and Content Marketing
    • Optimize the product and funnel experience for different ad placements in various marketing channels
    • Manage and iteratively improve the performance of each step in the marketing funnel
  • Promotions
    • Come up with different marketing promotions for different market segments
    • Incorporate the promotion strategy to the overall product and pricing strategies
  • Team Management
    • Lead and manage the Product Marketing team
    • Establish and refine digital marketing processes, from ad creation and creative testing, to campaign analysis and optimization
    • Collaborate with the Finance team to develop budgets and forecast

Experience/Qualifications:

  • 7+ years of experience with direct-response marketing
  • 3+ years of experience with display and paid social marketing
  • 3+ years of managerial experience in growing and mentoring high-performing teams
  • 2+ years of experience with subscription business model
  • Experience in managing an annual spend of more than $10M
  • Experience in building a brand through digital marketing
  • Experience with affiliate marketing
  • Experience with analytics and marketing tools such as Google Analytics, Google Tag Manager, Kenshoo/Marin/Doubleclick, and Chartio/Tableau
  • Strategic vision to drive growth in digital marketing channels
  • Expert Excel skills and analytical ability
  • Strong written and oral communication skills

We Provide:

  • Top Salary
  • Flexible Hours
  • Casual Dress Code
  • Stock Options
  • Free Lunch Catering Every Day
  • Gym Reimbursement
  • Medical, Dental, and Vision Benefits
  • Fully Stocked Fridge and Snacks
  • Ping Pong, Foosball, and Pool Table
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