Online Marketing Analyst (Entry Level)

| Santa Monica

About Advertise Purple:

Rated by Inc. as a 2019 Best Work Place and 2018 Inc 500 Fastest Growing Private Company, Advertise Purple is an ad agency focusing on the most exciting and progressive area of online marketing today: affiliate. The E-Commerce industry is at the beginning of a paradigm shift in the way online businesses diversify their marketing portfolios and acquire customers; more and more are turning away from the antiquated model of Google advertising and directing their focus toward the affiliate space. AdPurp is here to grab their hand and help them navigate the unknown into the promised land of profitability. We have a suite of propriety software tools, 15,093 affiliate partnerships, and loads and loads of data to assist. Our current customer base, which is where you come in, spans the gamut of online companies ranging from $10 million/yr online furniture dealers to $4 billion publicly traded tech giants. Our customers love the work we do, our affiliates love the brands we bring them, and we love, well we just love everyone involved!


Cool Things You’ll Do


Get ready to lose the tie, grab a coffee at the local beach cafe, throw on some sandals, and strategize client acquisition with a small group of leading, award-winning online marketers and tech developers (AKA colleagues). Don’t get too comfortable, though, because with great working environment comes serious responsibility, decision making, and company collaboration.


Job Description


Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.
 

  • Primary responsibilities:
  • Examine a campaign's return on investment.
  • Identify new market opportunities.
  • Complete concept-testing for new products.
  • Perform extensive market research.
  • Determine brand perceptions and reputations.
  • Evaluate market penetration.
  • Develop groups and solicit customer feedback.
  • Analyze marketing metrics to identify cause and effect relationships.
  • Identify positive financial outcomes to increase profitability.
  • Create databases and capture market data.
  • Analyze competitors.
  • Assess client's promotional needs.
  • Evaluate demographics, prices, distribution channels, and marketing outlets.
  • Develop sales strategies in tandem with marketing department.
  • Meet with clients to ascertain marketing goals.
  • Create questionnaires and surveys.
  • Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
  • Generate reports that analyze competition and customers.
  • Offer insights about product potentials.
  • Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.
  • Must live in 15 mile radius of Santa Monica, CA

Compensation

  • UNLIMITED PAID vacation, health benefits, 401k match, catered lunches, office perks.
  • Starting base salary of $65,000
Read Full Job Description

Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • WordpressCMS

Location

We are located in beautiful Santa Monica. Plus, the office is right off Interstate 10 and the metro making it easily accessible!

An Insider's view of Advertise Purple

How would you describe the company’s work-life balance?

Advertise Purple has created the ideal work-life balance. The unlimited PTO is essential because it allows us to be there during special or strenuous times in our lives. This company values your life outside of work and encourages a good work-life balance. We all step up as a family to help create the balance of work smart, play hard.

Devon

Senior Account Manager

What does your typical day look like?

The best part about working at Advertise Purple is the autonomy granted to schedule your day based off priorities. While I do not have a “typical day” because every day is so different, my daily priority as Senior Analyst is to ensure my team has all the resources they need to succeed. What I can invariably expect is a friendly work environment.

Trinity

Senior Analyst

How has your career grown since starting at the company?

Advertise Purple fosters an environment where I’ve learned to wear many hats. From Account Manager to Corporate Development Manager, Advertise Purple has helped me find a role that brings my strengths to the forefront. This opportunity is available to anyone that is willing to work smart, have a positive mindset, and be a team player.

Emily

Corporate Development Manager

What unique initiatives do you have that encourage innovation?

As Head of Operations, my focus is to facilitate the sharing of resources in order to remain innovative in the mutable e-commerce space. At Advertise Purple, we hold weekly round-tables in an open format where every new idea is explored and encouraged. From the top down, every member is a fair contributor and a key component to our team’s success.

Jonathan

Director of Operations

What’s the vibe like in the office?

Advertise Purple’s desire to cultivate each employees’ skills and strengths is reflective of the empowering and positive vibe in the office. Everyone is friendly, approachable, and really easy to get along with.

Kristina

Digital Content Strategist

What are Advertise Purple Perks + Benefits

Advertise Purple Benefits Overview

Advertise Purple truly cares for its employees and this is evident from the plethora of perks and benefits. From unlimited paid time off to catered lunches to above-average medical, dental, and vision insurance premiums, Advertise Purple has you covered.

Culture
Volunteer in local community
Advertise Purple participates in local volunteer activities such as Suits On The Sand.
Friends outside of work
Eat lunch together
Team based strategic planning
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Promote from within

Additional Perks + Benefits

As you can see, Advertise Purple dishes out the perks.

If you think you have what it takes to join the top advertising and marketing agency in the country, check out our current openings below.

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