Digital Reporting Analyst

| Greater LA Area

Business Data Analysis (25% of time spent)

  • Combine quantitative modelling skills and expertise in digital marketing to formulate mathematical equations from a given business situation and deliver optimal analytical solutions to business problems listed below with careful consideration of various marketing factors, including:
    • landing page lineup reposition,
    • payout structure proposal,
    • customer LTV (Lifetime Value) cohort analysis,
    • time series analysis on traffic volume and conversion rate, and
    • predictive modelling for customer behavior.

  • Conduct multivariate testing, A/B testing and other experimental designs across multiple channels to test hypothesis in which variations are made to landing pages and run statistical test such as ANOVA and ANCOVA to determine which version shows the significantly high ROI (Return on Investment) on marketing efforts.

  • Develop best practices and approaches to ad hoc business analysis while identifying ways to reduce these requests through new reports and dashboards, and efficiently present the results to the team.

Business Intelligence (ETL) (20% of time spent)

  • Implement automated analytics reporting pipeline using Python programming, advanced Structured Query Language, Microsoft Visual Basics for Applications, and Shell Scripting across multi-source data platforms such as Google AdWords, Bing Ads, Yahoo Gemini, cloud computing data warehouse, Amazon Web Services (AWS), Outlook Email, etc., through application program interface.

  • Convert raw marketing data to actionable insights and tell compelling stories on business unit metrics relevant to traffic, monetization, and conversion quality to a range of stakeholders by creating data visualization in Excel, Tableau and others.

  • Apply knowledge in database system to manage flow of back end data into data warehouse for vertical reporting and coordinate with data engineer team to maintain marketing data integrity.

SEM Strategy and Data Analysis (20% of time spent)

  • Proactively monitor and conduct deep dive analysis on marketing key performance indicators such as click through rate, cost per click, average position, revenue per click in, etc., to derive actionable insights and assist with developing strategic marketing plans.

  • Conduct complex search engine marketing analysis on million rows of marketing data to facilitate optimization decisions on search keyword selections, search term trend shift, keyword match type, account structure, quality score, audience testing, ad copy testing, and landing pages to drive profitable growth.

Statistical Analysis & Modelling – (20% of time spent)

  • Performed linear and polynomial regression to build and constantly refine a keyword bid optimization model that is a comprehensive learning to bid framework that estimates utilities such as click through rate or conversion rate of an ad impression, forecasts the probable cost, and discovers the optimal bidding strategy and bidding price to maximize profit.

  • Formulate hypotheses that can be tested, measured, and reported on based on existing campaigns’ performance and can be applied to future campaigns.
  • Conduct statistical test such ANOVA, ANCOVA, and Chi-Squared to produce reports and findings that provide recommendations to drive high-level marketing decision-making.

Programmatic Advertising – (15% of time spent)

  • Wrote Python and JavaScript code in Google AdWords to implement real time bidding (RTB) algorithm and mathematical modelling techniques which allows advertising inventory to be bought via programmatic instantaneous auction so as to monitor average position for search keywords and make bid adjustment accordingly, to keep average position within a restricted range.

  • Produced Python scripts to schedule web bots to implement bulk and repetitive operations in online advertising platforms such as changing keyword bid adjustment at device level, editing keywords’ final URL, and tracking template.

The position of Senior Digital Reporting Analyst at Centerfield Media clearly involves complex and demanding responsibilities requiring a minimum of a Bachelor’s degree or its equivalent in Advertising, Marketing, Communications or a related field. In addition, coursework in computer science is highly preferred.

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • TalendFrameworks
    • JenkinsFrameworks
    • Apache StormFrameworks
    • Rabbit MQFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • AWSDatabases
    • RedshiftDatabases
    • Apache DruidDatabases
    • Google AnalyticsAnalytics

Location

Silicon Beach!

An Insider's view of Centerfield

How does your team reward individual success?

We have a bonus program that's based on individual performance and the best part about it is that it's paid quarterly so you're constantly getting a bonus check. We also have a quarterly all-star award which is rewarded to someone once a quarter who went above and beyond - and not only do they get a plaque but they get a cool prize too.

Alex

Controller

How do you collaborate with other teams in the company?

The media buying team collaborates with other teams on a daily basis in order to ensure that our campaigns run smoothly. We use multiple different channels to collaborate, especially Slack. We have slack channels for each department which allows us to easily communicate with other teams when we need their help.

Esther

Search Engine Marketing Media Buyer

How does the company support your career growth?

We have a strong focus on people development and making sure our employees feel supported throughout their career. We promote from within and take risks on our talent by giving them broad scopes of responsibility. We've also rolled out a 3 month management training program that focuses completely on them and their unique leadership style.

Gena

Director of HR

How do you make yourself accessible to the rest of the team?

We have an open door policy and extremely flat culture organization, where the executive team is highly focused on execution and daily measurable results. The team leads by “getting their hands dirty” every day and works collaboratively with team members from each department.

Jason

Co-Founder

What’s the vibe like in the office?

The vibe in our office is friendly, laid back and casual, but don’t let that fool you-everyone is always hard at work! You can tell people care about their individual performance as well as their contribution to the company’s mission. While consistently busy, we still make time to socialize and catch up with each other and have fun!

Tiffany

Culture Manager

What are Centerfield Perks + Benefits

Centerfield Benefits Overview

Sometimes the lines between work / life balance blur and at Centerfield, we embrace that. We know employees have many options when choosing a place of employment today and we aim to provide the most robust benefits package with an award winning culture.

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies

Additional Perks + Benefits

Qaurterly Bonuses, Frequent Social & Community Service Events and a Casual Work Environment.

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