Director, Content Creation

| Santa Monica

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely with all of the company's record labels, UMe provides a frontline approach to catalog management, a greater emphasis on strategic marketing initiatives and opportunities in new and emerging technologies. We manage a diverse and expansive catalog spanning the entire history of recorded music and nearly every genre of music from such renowned record labels as Capitol, Interscope, Def Jam, Geffen, A&M, Motown, Island, and Virgin. The UMe catalog roster includes many of the most iconic and legendary artists of all time, including: The Beatles, Bob Marley, The Rolling Stones, Eminem, Stevie Wonder, Nirvana, and Kanye West.

UMe is seeking a passionate music enthusiast to service as the Director, Content Creation with an innovative outlook to drive the content strategy of audio & visual assets of UMG Catalog to monetize, market and engage audience. The candidate will possess a strong understanding of visual and audio storytelling, have experience leading audio/visual projects through from initial conception through to execution, have a deep knowledge and interest in catalog music, and come from a strong music business background to join our catalog Product Development team as the Director Content Creation. This role is based in Santa Monica, CA.

Job Functions:

  • Drive UMe revenue by leading & developing a digitally focused content & editorial strategy of the UMG catalogue.
  • Act as strategic partner to internal stakeholders of UMe to develop marketing initiatives, editorial direction, and asset deliverables.
  • Identify opportunities for additional content creation to achieve marketing goals including but not limited to video creation, podcast, lyric videos, remixes, edits, webisodes etc.
  • Lead the creative direction of audio & visual content; utilizing existing archive materials and creating new asset as needed.
  • Research and create content from existing audio-visual content to make sure it is commercially available; where possible deliver technical upgrades for DSP's.
  • Oversee playlist content strategy to drive revenue within the UMe catalogue business.
  • Use insight & analytics to understand current performance and future opportunities for content creation.
  • Partner with the archive on accessing content for commercial opportunity.
  • Manage release schedule for content; ensure deliverable are met for key releases, events and anniversaries
  • Create & oversee budget for content creation.
  • Stay on top of technically and music consumption trends; explore innovative approaches, technologies and opportunities to best connect consumers with music and content.
  • Manage and research capabilities for the audio and video archive.
  • Manage 1 direct report on content creation team.

Job Requirements:

Skills/Abilities:

  • Must be current on today's music industry environment including streaming/digital platforms
  • Extensive knowledge of DSP playlist compilations, programming, and content curation for both audio and video
  • Ability to multi-task, ensure meticulous attention to detail, prioritize and work well under pressure & deadlines in a fast-paced, high volume environment
  • Work well independently, take initiative, identify potential issues & successfully problem solve with sound business deliverables
  • Strong video editing & basic animation skills
  • Strong graphic design skills
  • Expert knowledge of Creative Suite tools
  • Extensive knowledge of audio and video formats
  • Effectively optimize processes and efficiencies, and manage budgets
  • Proficient in MS Office (Word, Excel, PPT), along with high aptitude for learning new software programs.

Experience:

  • 7+ years of experience in related role.

Education:

  • Bachelor's degree

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
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