Why B2B Companies Need Their Employees To Be Active On LinkedIn
LinkedIn is no longer solely the resting place of resumes and sales spam pitches. A new focus on content, in this era of inbound marketing, means that LinkedIn is key for driving your B2B sales and prospecting in 2019. To do so, you need to redefine how you think about LinkedIn. See how your business can empower your employees to create tangible results, with an actionable plan devised from Dogtown Media's Marketing Manager Patrick Ward's personal experience as an employee who's taken a dormant resume-style LinkedIn, to Dogtown Media's platform of choice in less than 6 months.
Overview: The days of LinkedIn as a resume repository are no more. LinkedIn is key for driving your B2B sales and prospecting in 2019 but involves reshaping your profile and how you use the platform.
What You’ll Take Away: Craft a LinkedIn content strategy and profile that is easy to produce and drives results for your business.
Why It Matters: 80% of B2B leads come from LinkedIn and Personal Accounts yield 10x greater engagement than company pages, so if you're looking to create really results for your company on LinkedIn, you need an employee-first approach.