Marketing Manager, SimplePractice Learning
Greater LA Area
3 weeks ago
Build and manage a rich content/editorial calendar that attracts qualified customers to the SimplePractice CE marketplace (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Build and manage the company’s social media profiles and presence (e.g. Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant).
Monitor and engage in relevant social discussions about our company, competitors, and/or industry.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Explore new ways to engage and identify new social networks to reach our target customers.
Work with the Data & Operations Analyst to track, measure, and analyze all initiatives to report on marketing ROI.
Build, manage, and source/write content for the SimplePractice learning blog with a focus on growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.
Optimize content for search engines and lead generation.
Lead long-form content projects such as ebooks.